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Pickup for Auto Makers May Not Last

Wall Street Journal Original article ›

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Sales of large pickup trucks have climbed back to 14.2 % of the US light vehicle market, close to the 14.7% at the end of 2005 with discounts and interest free financing that together take $40000 to $6000 off the pickup truck's price. Toyota is pushing its Tundra aggressively and has seen Tundra sales grow by 55% since the no interest loans and redesigned Tunra came into the market. The financing puts a subsidy for paying the cost of rising gas prices. But can this sales increase be sustained in the long run because there are only so many buyers and the housing crisis will be more acute in 2008.


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