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How GM Handles a Hit: Build Fewer
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How GM is imitating BMW and Honda by limiting production and supply of the Buick Enclave crossover vehicle so that the model continues to generate full price and remains a hot customer item. Wit less need for revenue just to meet worker health and other obligations and obligations to retired workers GM now has a modified cost structure that gives it flexibility to do the things healthy auto manufacturers like the Japanese and the Germans have been doing, limiting supply and getting full price, while keeping the excitement of a hard to get product for longer periods of time.
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