LyrArc Article Gist
How Indian companies are coping with a stronger ruppee by coming up with new ideas and ways to continure to grow and maintain good margins. The stronger ruppeee helps consumers and helps Indian companies expand overseas with investments overseas that supplement their home base. Also imports of capital equipment for infrastructure projects that India badly needs will now cost less. Exporters will be assisted with a package that includes tax relief and loan credits. Since the IT sector in India grew up in an environment that was not always friendly on the government side, its put a premium on coming up with its own ideas and ingenuity to survive in different environments. Its also operating in a very competitive international and domestic environment so it depends on its own abilities to grow and succeed. By following what is right for India's own situation more domestic consumption and infrastructure led growth in addition to exports India can build a path better suited to it. Indian industries have the ingredients of becoming very competitive and innovative if they make an effort to do so and a stronger ruppee will push them to work harder and push their abilities further.