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Chrysler Names Ex-Toyota Executive as President

New York Times Original article ›

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Does this mean Jim Press is a co-president with Tom LaSorda? Tom LaSorda heading manufacturing and plant operations and Jim handling global sales and marketing as well as product strategy which completes the marketing circle when you bring in service and parts which are dealer handled. Jim Press says he was passionate about energizing and strengthening the dealer body at Toyota and he will be passionate about this at Chrysler. Deborah Wahl former Vice president of Marketing for Lexus brand of Toyota will the report to Jim. This brings 2 very senior Toyota executives to the top ranks of Chrysler free to change things since its now run by Cereberus Capital Management. Jim brings 37 years of experience at Toyota.

The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.

11/10/2006

Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.

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Chrysler tried in vain to sell parts to Chinese, form partnerships

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