LyrArc Article Gist
Does it take a unique person or a vison thats all your own to go out and market at both ends of the price spectrum. Vera Wang best known for a high end bridal clothing is now introducing a line of clothing at Kohls with her name on it. The Kohl's line is not about age she says its about comfort, ease and being able to make it part of your own wardrobe with your own flair to it so it could be herself or her daughters or a working mother. She likes to reach out to more women and do something for women's clothing in that area. She also believes that young women have a better sense of clothing today than their mothers and have a better sense of fashion and casual fashion. For the kind of woman she has in mind confident and independent, active enjoys life, but not showy, abit or art, element of surprise, some unique detail, something she finds in a Scottish model Stella tenant. This description also tells you something about today's younger women. Some of this can apply to marketing other products for younger people and younger women, such as the insides of cars, or the aesthetics of household and other products?