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GM Crossover Trio Lures Drivers Away From Asian-Brand Vehicles

Wall Street Journal Original article ›

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How GM 3 crossover vehcles built at the same plant in lansing, Michigan running at full capacity, are taking sales away from the Toyota and Honda brands. About 20% of all Acadia and Outlooks go to customers trading in Asian cars, about 14% of all Enclaves go to customers trading in Asian cars. In general only 3% of GM vehicle sales go to customers trading in vehicles made by Toyota and Honda. Figures from JD Powers. GM just added a third shift at Lansing and the inventory numbers also reflect hot selling crossovers- only a 22 day supply of Enclaves, 32 day supply of Acadias and a 51 day supply of Outlooks. In general GM is carrying 70 days inventory of vehicles. With smaller stocks less need for incentives so Enclaves and Acadias go at full price. Note: Why is there this juxtaposition of figures amuch higher inventory of Saturn Outlooks at 51 days compared to 22 days for Buick Enclave, and yet more people are trading in their Japanese or Asian cars for Outlooks than they are for Enclaves, 20% for Outlooks vs 14% for Enclaves? Here a Mercedes customer went for an Enclave at $45,000, $30,000 less than a comparable Mercedes.


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