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2 G.M. Brands, a Similar Car, but Very Different Results

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How the similiar cars can have different effects the Pontiac Solstice and the Saturn Sky. The Pontiac sports car sold well for 12-18 months and is now losing sales and has to be sold with incentives whereas the Saturn Sky is in big demand and is helping the whole Saturn lineup by boosting its image- Saturn sales are up 15% this year whereas Pontiac sales are down 17% this year, and GM has 5 months of Solstice inventory compared to 1 month of Sky inventory. Ofcourse GM also spends moreon marketing Saturn but its also because of years of neglect of the Pontiac brand. When was Solstice introduced and when was the Sky, what are the chances that after 12-18 months the Sky will also cool off if the Sky cam in much later. But in creating buzz for the brand the Saturn Sky has definitely worked. Ofcourse the Saturn brand has other things going for it to have increased sales.


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