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Chrysler's New Era Begins Under Nardelli

Wall Street Journal Original article ›

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LyrArc Article Gist
The long tough road ahead for Nardelli. Skepticism about Nardelli. Maybe he could work with reducing the number of dealerships and better distribution, how effective would he be with the UAW, and how effective would he be with the redesign of vehicles so that there is enough demand from customers to prevent discounting that cuts Chrysler profits and to be able to charge full price. Considerable skepticism, including a comment from ardelli that the last thing he wants is to be a distraction (word of his $210 million exit package) for the UAW talks.


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