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News Corp.'s Success Follows Delicate Dance Between Suitor and Target

Wall Street Journal Original article ›

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The story of all the important characters in what seems almost like a play, how they acted and how the events unfolded, how they reacted to the events, and how things went a certain way. Characters like Christopher Bancroft who liked to stay aloof from the family in an almost patriarchal way and in the end finding himself undone by dissenting younger family members who he had ignored perhaps insulted. Characters like Lipton and Elefante. How did Elefante bring in Lipton when Lipton had represented Murdoch in transferring his corporte base to the US from Australia, one wonders. In the end despite his show of support for the family he is the one who votes key trusts of the family Murdoch's way. He also hired Merrill who recommended looking at Murdoch's offer because of Thomson's interest in Reuter's plc, and Dow Jones need for scale. In a global news gathering process and need for a global mindset already Zannino's plan not to invest in the Asian and European editions because of shortage of funds shows how the Journal was declining. The lack of clear direction and leadership would have lead to something like this happening sooner or later but the way it finally brought an end to a century of the Bancroft family's control and the manner in which Murdoch patiently waited for Dow Jones to be brought under News Corporation, for all the family's talk about ideals ending with asking for Dow Jones to assume lawyer and investment banking advisory fees in exchange for agreement, is a story about corporate dynasties rise and fall just like the royal dynasties of previous centuries.


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