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Guessing Murdoch’s Strategy for The Journal
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Murdoch will see how things go for some time before deciding how he will approach Dow Jones to bring his stamp on things. He has a distinct approach to advertising, he is patient on the profit sidewhen it comes to papers like the Times of London and now the Wall Street Journal, he invests heavily in editorial content, and he will see hw he can leverage wsj for his Fox business channel to compete with Bloomberg andd CNBC. His 110 papers including profits from tabloids in Britain and Australia, generate profit margins of 14% for 9 months ending March 31, which make it possible for Murdoch to take a long term view.
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