LyrArc Article Gist
See Liz Claiborne, 11 July 2007, WSJ. How a new CEO at Liz Claiborne is tackling the problems of a bureaucracy, layers of management from acquisitions, lack of clear direction, responsibility, and out of focus organization. A problem that is coupled with too many brand labels so that there is no focus for marketig and advertising and distribution dollars to obtain a winning advantage. And the added problem of designers not having the opportunities to come up with winning products in a constantly changing fashion field with changing consumer tastes and trends. McCom is a top manager at J&J before this and handled the Tylenol brand after its crisis, so he's seasoned. His approach also makes sense given the need for focus and the need to be able to develop a new model for sales not dependent on others. He sent out an email to 200 senior managers asking them to identify the biggest barriers to success. What is common between the jobs at Mitsubishi, Liz Claiborne (Tylenol), and