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BMW’s Shrine to Horsepower

New York Times Original article ›

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LyrArc Article Gist
Remarkable museums for the automobile. BMW Welt cost $250 million. They attract large numbers of people, the Wolfsburg museum of VW attracts 2 million tourists ayear. Mercedes opened a museum in Stuttgart and Porsche is opening anew one this year. The idea is to be able to creat a bonding with the customer by having him visit the factory see how the car is made, see the history and heritage of the automobile brand and then pick up his car in a ultra modernistic architecture building, so that he can have a sense of being special and witnessing a marvel.


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