LyrArc Article Gist
Classic story of a chain that fit the times and was on a tear as hundreds of Applebees opened all across the American landscape and it became a sign that a small town had arrived to have one. And then as quickly as it had grown it began its downhill slide as it lost touch with the times. Eating healthy had become popular, organic or fresh healthy ingredients were now poular, so also tastes had become more varied as the ethnic landscape of America changed and as more people travelled in the states and abroad, and people tried new flavors, so also new restaurants that opened were doing all these things, and cooking shows on TV popularized the new things to more of the Applebee's customer segment which had modest incomes around $50,000. How do you create a menu that is healthy and fits this kind of budget even as you compete with more and more choices for the average American. The you have the decor it s now outdated the kind of decor Applebee started with.