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Wasabi to the People: Big Chains Evolve or Die
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How restaurant chains deal with introduction of new flavors, new product s on the menu, and experiment for what might turn out to be a hit product to boost popularity with customers. As the country's ethnic makeup changes and the intercultural mixation continues at a rapid pace so also the speed is at which new tastes and flavors are finding their way into menus is increasing. And chains like Applebee that haven't experimented and tried new things are losing out. Gives examples for chains like Panera that are picking up new ideas at Fancy Food Shows such as the one in New York. What does this tell one for other industries?
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