LyrArc Article Gist
What is the relevance of this to the automobile industry or other industries facing a situation where proliferating brands and changing business conditions and consumer trends require new approaches. This is an example of change in the clothing and retail industry. Focussing on a smaller number of brands as the proliferating brands required too much management attention making for "complexity management" the expression used here. Focus on particular brands, even phasing out the Liz Claiborne brand and replacing it with a new Liz & Co label and trying out new approaches with depat stores, building its own stores, all follow a changing market and buyer behaviour. Speed based retailers like Spain's Zara who can respond quickly to changing market tastes, and Sweden's H&M are changing the way the market is organized as specialty retailers have more of the business and department stores are shrinking in clothing sales. Claiborne was heavily dependent on department stores and structured for that kind of business. Now its a whole new ball game.