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Hyundai sales rise during 2009 auto crisis.

Detroit News Original article ›

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If you bought a Hyundai you had peace of mind that if youwere laid off Hyundai would buy the car back, and it would not affect your credit rating. Hyunda has bought back less than 100 cars under its Asssurance program which started in January 2009 according to a Hyundai spokesman. Yet it has done wonders for Hyundai's image in uncertain times. It put Hyundai in afavorable way on people's minds. Hyundai market share went up from 3.1% in November 2008 to 4.3% today according to Autodata Corp. And so Hyundai is the only car company that increased sales in 2008. Only two years back Hyundai was struggling to get respect in the American market. See "Hyundai gets No Respect," by David Kiley in Business Week in 2007.

Hyundai Marketing.

05/22/2006

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