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Toyota slips up

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Is Toyota in decline? In the first quarter of 2009 Toyota suffered ahuge loss comparable to GM's. Toyota's CEO, Mr Toyoda, thinks it is in decline. And having read Jim Collins book "How the Mighty Fall", Toyoda thinks Toyota is already at the fourth stage of decline in the five stages Collins has outlined. Collins looks at the traumatic steps before IBM, HP reemerged from crisis and How Motorola failed to emerge. Same is true for Apple. Success at something is now guarantee of continuation, infact at the point of everything going well things are already in place to cause the rapid decline.


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