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The Global Warming Wager
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Heeding Pascal is the best bet, words from Welch on global warming issue. Instead of taking sides how should business respond. It makes sense to do what Welch says. Now does this apply to other issues such as Hybrid cars how aggressively should one push hybrid technology. There are many aspects including that of image of being first in new technologies and being environmentally conscious, all of which can help in marketing. But hpw many will be sold? It depends on the price of gasoline? Again one will never know for sure what the price of gasoline will be just as one is not sure of global warming. But its a safe bet that companies that push these technologies will be in the best position in the years ahead even as prices of gasoline fluctuate.
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