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Carrefour CEO Seeks Growth in Low Prices

Wall Street Journal Original article ›

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Carrefour CEO Oloffson talks to the WSJ. He discusses whether the hypermarket model is still valid today. Carrefour is still good on kids and baby clothing but in teenage clothing stores like H&M and Zara's are clearly stronger. Carrefour lost its focus in Europe after it responded to new laws in France that discourages price competition. Carrefour shifted to quality he says and lost some of its previous edge in pricing and its focus.

Carrefour, world's second largest retailer after Wal-mart

05/01/2008

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