LyrArc Article Gist
This is important piece becasue it identifies what Mullally sees as the biggest opportunity with Ford- he identifies it as" the single biggest opportunity." Surely because Ford really has never really tapped on all that this means- does it make any difference in a global market whether some part or feature is invented or developed in Brazil, India, England or the USA? Basic parts of an automobile remain the same. All markets want the latest technology and features, it is a global market and you better operate as one to get maximum impact of an engineer in India, Brazil, Russia, UK, Germany or the USA, they all develop the best parts, and the best technology of an automobile and it is marketed in many countries. Example Opel Astra under the Saturn name in the USA, what about the Mondeo for goodness sake in the US not just in Europe, and why a better Focus for the European market and not the same Focus for the US market in quality and technology?