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Dealerships have taken enthusuastically to the new Penske ownership of Saturn. But its not clear whether the Penske name will help boost sales. Saturn sales were down 58% through May 2009 over a year earlier, down to 35,256 vehicles. Kia sold 4 times as many cars in the USA over the same period. Saturn sales improved in June, with a35% year over year increase in June. But its not clear if this will last and what the effects of the penske name will be over the long term. Autodata estimates that there is a105 day supply of Saturn cars, or 32,647 cars for 350 dealers. By comparison Buick has a74 day backlog. Customer loyalty says J.D. Power is down from 45% in 2007 to 37% today. This compares to retention rates of about 65% for Toyota. And the failure of the Astra to genrate customer interest and its being discontinued will leave Saturn without acompact car in its lineup. Its important for Saturn to have an affordable small car to hang onto loyal customers.