LyrArc Article Gist
Con Agra is having to cut prices on its Pam cooking sprays, Wesson cooking oils, Egg Beaters and other produts to compete with growing sales of private labels . In its consumer foods segment the amount of food sold declined by 4% in its fiscal third quarter ended Feb. 22. Kraft Foods saw a loss of 2.5% of sales volume in the fourth quarter 2008 because people bought less Kraft products. And Kraft has lowered prices on some nuts,cheeses and coffee.Heinz saw sales volume decline by 6% in its most recent quarter. In 2008 food producrers pushed through price increases of as high as 10%. The situation now is that consumers are shifting to austerity spending and this will increase price competitive private lable products even more. And Nielsen data from the Private Label Manufacturers Association show private label sales of food and grocery products in the USA grew 10.3% in th 12 months ending Nov 2008 to $82.9 billion.