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DW.COM Original article ›
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The situation of ad cluttered mailboxes is a problem not just in the US, as shown in this report from Germany in DW.com. The Environmental Action Group DUH called for a new law in Germany to combat the flood of advertising trash in mailboxes. It estimates that 28 billion sheets of advertising material every year in Germany alone is printed by companies with the sole aim of putting it unsolicited in people's mailboxes. Currently people can opt out of junk mail in Germany by putting a sticker " No advertisements please," though this can be ignored by delivery people. An opt-in method differs by only people aho put stickers saying they are ok with ads being put in their mailbox. It is used in Amsterdam, Netherlands. An opt in method would save 6000 tons of paper and waste disposal trips, as well as save the air quality by half a million tons of carbon dioxide annually.


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