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Using caution with bubble type internet stocks, stocks with no profits, real estate with large price jumps is suggested by experts. Models and methods have been developed to detect bubble type activity. Sornette at the Financial Crisis Laboratory, Swiss Federal Institute of Technology and the Bank of Finland's Taipalus have developed models to detect bubbles, including the bubble activity in internet IPO's and stocks in 2014. Chancellor at Boston asset manager GMO and Utkus at the Vanguard Center of Retirement Research have also come up with methods to detect bubble activity. Utkus says investors could reduce allocation by 10-20% in the case of stocks with bubble activity. Investors were doing this by reallocating in April 2014 from biotech and internet stocks to safer large cap stocks, because internet and biotech stocks had seen sharp increases of over 25% in a short period.

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Mark Hulbert lists the quality stocks with low P/E ratios, little debt, high return on equity, and long records of earnings growth spanning long periods that limit volatility after the emerging markets crisis of 2014. He adds a cautionary note on the idea of quality stocks by saying P/E ratios matter, that quality stocks at a high price are a bad investment and at extraordinary prices are a extraodinarily bad investment, citing the Nifty Fifty stocks of quality in 1972 that lost value in the stock market slide in 1973. He takes quality stocks Disney, Procter & Gamble, Johnson & Johnson off the list of quality stocks because of high P/E ratios, a critical criteria. Hulbert's list for financial quality companies and their P/E ratios in Jan. 2014: AT&T telecom 9.4, Aflac insurance 9.1, Allstate insurance 10.9, Apple computer and telecom 12.7, Bank of Nova Scotia 11.0, Chevron oil 10.0, Cisco computer hardware 12.2, IBM technology 11.7, Royal Bank of Canada 11.5, Wells Fargo banking 11.5. These P/E ratios compare with the S&P 500 P/E of 17.3....

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Years of frugal living and careful patient investing helped Ronald Read of Brattleboro, Vermont, achieve significant savings accumulation. He worked at a local J.C. Penneys store and at his brother's gas station. At the time he passed away in 2015 he had $8 million in his stock portfolio. He preferred dividend paying stocks and reinvested the dividends in more shares. His largest holdings were in Wells Fargo bank, and in consumer stocks P&G and Colgate Palmolive. He owned 92 stocks in his portfolio.