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Old tunes are back on Spotify in 2026 the year that nostalgic tunes are dominant with good memories when life was simpler- Connie Francis "Pretty Little Baby," the Beatles, Willie Nelson "Georgia", Neil Diamond "Brooklyn Roads," Sweet Caroline," US Air Force Band "Shenandoah."

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Spotify has resources to expand but has little to show in terms of profit. A venture into podcasting costing $1 billion has not led to an increase in profits. As a result there are layoffs at the company in an effort to make it profitable. This WSJ report looks at the experience of Spotify in the music and audio business since its founding.

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Spotify is in the same position as Netflix in 2011 with its margins restricted by the fact that most of the major TV content was controlled by a few companies. It broke out of this with its own TV series "House of Cards." The gross margin at Spotify is at 24.5% but it will be hard to bring it up because Spotify is dealing with a few producers of music for licensing deals, the big 3 and Merlin controlling 87% of songs streamed.

Competitor Apple Music has the deep pockets to offer music subscriptions on plans that are minimal cost in the first year. This puts pressure on Spotify with monthly subscriptions dropping to $6.55 or 5.32 euros in 2017 from 6.84 euros in 2015. This pressure on pricing from Apple Music will only grow. Spotify meanwhile has not made profit since its founding.

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Spotify acquires podcasting firms to broaden its appeal and acquire nonmusic content including listening time on radio. Spotify thinks it can bring to nonmusic content podcasts what it has done for music by bringing better curation, customization and recommendation, while developing tools and collecting data for podcasters. Talk enhances the experience of listening to music, says Spotify CEO Daniel EK.  Spotify aims to take some of the two hours people listen to radio globally and make money off of it. Ek says video is a bout $1 trillion market, and music plus radio $100 billion, but he questions whether our eyes are worth 10 times as much as our ears." Adding more monetization opportunities is key. Spotify says it has seen that podcasts command an engaged audience- people who see podcasts spend twice as much time using the service, and tend to stream more live music. They are less likely to cancel subscriptions.  Spotify has 206 million users and 96 million subscribers. Average revenue per user is 4.89 euros as many of Spotify's users come in through family plans and in international markets with lower pricing power. ...

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Spotify raises $1 billion from venture capital firms in March 2016. It gives the VC firms a 20% discount in a IPO offering for the shares in 1 year, and adding 2.5% every 6 months till an IPO. Spotify is losing money and plans an IPO in 2 years. It faces competition from Apple Music streaming service. Private equity firm TPG, Dragoneer Investment Group, and clients of Goldman Sachs participated in the deal. Tech firms are increasingly using convertible debt rather than equity. Spotify also pays annual interest of 5% which is added to the debt, and this increases by 1 percentage point every 6 months till it reaches 10%. Fidelity Investments has marked down its Spotify stake, down 27% for Spotify shares since August 2015.

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Apple Music is about to overtake Spotify in the U.S. with its subscriber account base growing at 5% a month compared to 2% for Spotify. Apple Music comes in preloaded on Apple devices giving it an advantage.  Globally Spotify has twice the account subscriber base of Apple Music. Other players in the field are Pandora, Amazon and Google's You Tube for streaming music. Streaming users play a small monthly fee or put up with ads. Yet the industry of streaming music is yet to be profitable this report points out. Apple Music and Spotify both exaggerate the size of their user base. Spotify charges $9.99 a month for streaming music service, yet even after having a large subscriber base in millions it is still not making a profit. Spotify and Apple Music both offer student plans for $4.99 a month, and a family plan for 6 persons at $14.99 a month. In the free tier or initial free subscriptions period Apple Music is way ahead of Spotify, the Home Pod device adds to Apple's advantage. ...

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At one time Spotify's headquarters in World Trade Center 4 took up 16 floors of space. Today Spotify employees can work from distant locations. Spotify told employees they can work remotely, even in another state. Company after company is vacating space or reducing the amount of space it uses in the high rise buildings in New York City. New York may never look the same. The sight of thousands of employees entering he high rise office buildings to go to work spaces may now be a thing of the past.

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Quentin Hardy of the NYT provides this exceptional account of life in the Mid-Market area of San Francisco, close to the Financial District and a few blocks from the offices of Twitter, and of Spotify, Zendesk and other startup companies. Moving just a few blocks from the tech startups offices can take you into a different world with dilapidated housing, drug dealers, and housing for homeless people. Expensive resaurants and markets rub shoulders with poorer shops.

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Bob Pittman, CEO of radio company Clear Channel, a veteran from the AOL days, and his plans to reinvent the radio business. Radio now commands 6% of advertising revenues compared to 50% for television. His plan is to push that figure up. Radio advertising was up just 1% to $17.4 billion in 2011, according to Radio Advertising Bureau. In addition to the internet and satellite radio, new streaming music services such as Pandora and Spotify will make this difficult. Clear Channel is also struggling with $20 billion in debt.

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Joanna Stern of the WSJ uses the original iPhone that came out in 2007 for one day in June 2017 and sees how it felt to use the introductory version. The original one worked on a 2G cellular network. It took about a minute for the president's Twitter feed to fully load in the old phone's Safari browser, it now takes 5 seconds. A lot has changed with the smartphone revolution in ten years. Lunch spot search results, Stern points out, might take longer than the time to eat lunch in the Maps App with that old phone. No emojis, predictive text, no Siri, and no third party apps, no Apple Music or Spotify, all that came later. The 2 megapixel camera took decent shots but not without good light. What is useful in Joanna Stern's little experiment is that it makes one reflect on how quickly people forget, how so much is now taken for granted as smartphones change the way people live their lives and interact with technology on a daily basis. Not mentioned here is how common smartphones have become with the Android versions made in China offering so much more for the budgets of ordinary people. And how it has changed the lives of billions of people in China, India, other parts of Asia and Latin America, bringing them into contact with the outside world. What is also interesting in this sense is that what took a huge effort over many years and many disappointments- the idea of a touchscreen that works- shows what an idea and the courage to persist in the face of innumerable hurdles can accomplish. See the link to how  Steve Jobs accomplished this. Daisuke Wakabayashi talked with Apple engineer Greg Christie in his article-"Apple Engineer on iPhone's Birth," Wall Street Journal, March 26, 2014. Christie had worked on a digital personal assistant at Apple in 1996, one that had tried the first touch screen Apple made. The device failed in the market. In 2004, eight years later the touch screen is the idea Jobs had Christie work on again. Many frustrations and obstacles later the first smartphone was developed by 2007. It took 10 years and undaunted effort which is the Apple story under Jobs. ...

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Only three months after the May 18, 2012 IPO Facebook shares had lost nearly 50% of their value, declining to about $20 from $38.

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Facebook briefly reaches the $38 price of its IPO offering in July 2013.

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Efforts to raise money by Eventbrite, a event ticketing internet startup in the U.S. Eventbrite raised $60 million from T. Rowe Price Group and Tiger Global Management in late stage financing. Private investments in late stage financing have accelerated in 2011-2013. In the 1st quarter of 2013 $2.2 billion was raised in late stage venture capital investments compared to $672 million raised through venture capital backed IPO's, according to figures put together by the National Venture Capital Association from Pricewaterhouse Coopers and Thomson Reuters. For 2012 late stage financing raised $8.6 billion compared to $21.5 billion in IPO's, including the $16 billion for Facebook IPO. Excluding the Facebook IPO, IPO's raised $5.5 billion, much less than the late stage financing. Investors who purchased Facebook Inc. privately just prior to the IPO, face paper losses at the current trading price in April 2013 of $25.73 per share, making investors wary of heavily hyped up IPO's. SurveyMonkey, a web survey company has raised $800 million from private equity and debt investments. The Jumpstart Our Business Startups Act lets startups remain private longer by allowing startups to have over 500 investors before having to disclose financial statements to the public....

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LinkedIn's IPO is offered at a price of $45. This is up from estimates of $10 a week before the IPO. The career networking site opened at $83 and in a few hours zoomed to $122, before closing at $94.

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Internet company valuations and IPO's in mid- 2012 reach the frenzied levels before the the tech bubble burst in 2000-2001.