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  US's womens socceer's Carli Lloyd, who led the US women's soccer team many times in her career, was honest and blunt on FOX television coverage of the 4-1 loss to Belgium in World Cup Soccer 2026. The host country failed to make it into the quarter finals after so much advertising on television, way too much not even good for the players. There is so much money on television ads and promotions that it must hurt the players and the game. Messi, Neymar, Vinicius Jr., Pulisic, and some Mexican players, were all put up as players who could do anything on television. In the end none of them did well, Messi almost in tears after Argentina was behind 2-0 for most of the 90 minutes against Egypt, only miraculously surviving. Brazil is out going down to Paraguay. Christiano Ronaldo, the first billionaire in soccer, was a little kid from a struggling family in Madeira, Portugal, and he too went out after failing to score on several passes, with Portugal's loss to Spain. All this may be a good thing and a learning lesson for the sport. For all those who love the sport and think things have gone overboard with television advertising,  with excessive brand sponsorship on television, making entertainment stars who knows to what purpose, but losing the best of the game of soccer in the process. And these are Carli Lloyd's comments (Carli who after 318 appearances and bringing so much joy to young girls for the sport worldwide has a net worth of $2 million compared to the now billionaires and others on the way to billions, or hundreds of millions, television stars of the sport who could not get their game right in World Cup Soccer 2026.) There are lessons for the sport which is the most popular sport not only in all the developed countries but also the poorest large countries on the planet like China, India, Brazil, Egypt. “I felt like they lost the game before they even stepped out on the pitch." “And I’m not sure why, and I don’t know the reasons. But just from the beginning: chasing. Tentative. Scared. Just not confident on the ball.”  "You wanted some of those big-time players to step up in big-time moments." “And I gotta be honest: I was a bit disappointed in Christian Pulisic. Whether he wants to be the star of this team or not, we didn’t see enough from him in this particular game — and, really, the whole World Cup. Little glimpses here and there.” ...

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US collapsed against Belgium. Brazil lost to Paraguay. Argentina trailed Egypt for most of the 90 minutes only to recover with 3 goals in the last 20 minutes and the winning goal in overtime. Messi almost in tears, moved by the near failure of Argentina till the last minutes of the game gave a miraculous reprieve. One by one the highly advertised on television in the US teams and stars, from US's Pulisic, Mexican soccer players, Messi, Brazil's Neymar and Vinicius Jr, are all in shock. Less advertised, less well known players are making their way, and this may be a good thing as the advertising has gone overboard. Companies were pouring money into these ads turning the  players into constant presence in ads and creating an atmosphere that is not healthy for soccer as a sport. One just hopes France's Mbappe with his humility and quiet demeanor doesn't get into one more noisy ad on television like the others. Is Christiano Ronaldo, the little kid from Madeira, Portugal, coming out of nowhere at that time, a billionaire? Is Messi also from remote town of Rosario, Santa Fe province, Argentina, a billionaire? This doesn't do much for the sport. Germany's best goal scorer in this World Cup only dreamed of not having to do two jobs, and having a steady career, after struggling for a long period. There is something in this World Cup that has brought previously unknown players from unknown places like Cabo Verde to the forefront on world television, including the Egyptian and Moroccan players, the players from other smaller countries. Even the English players in the Premier League playing for England look good by comparison. ...

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Pictures of big moments in Euro 21 soccer round of 16 matches from FR24 including Cristiano Ronaldo and Karim Benzema together after the France game with Portugal.

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World Cup Soccer fans in Kerala and the enthusiasm for teams of Argentina, Brazil and Portugal, attacking goal scoring players Messi, Neymar and Ronaldo.

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Gemany face a serious challenge from Portugal and the teamwork of Christiano Ronaldo, Bruno Hernandez, Bernardo Silva, Diogo Jota in Euro 2021 soccer on June 19.

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Highlights from Euro 2021 round of 16 soccer from DW.com. 

Germany barely made it with a late goal from Leon Goretzka to make it 2-2 after Hungary led 2-1 till the final minutes of the game. Hungary gave France and Portugal a tough time in their matches. Italy showed excellent defensive skills and was one of the most improved teams says DW.com. Jorginho of Italy competes with Cristiano Ronaldo for most valuable player in Euro 2021. Ronaldo scored the most goals in Euro 2021.

The best goal scored was from Patrik Schick of Czech Republic with his goal from over the halfway line against Scotland using excellent technique.

The best performance for "hanging in there and self-belief" goes to Robin Gosens of Germany who scored one goal and two assists in the all important 4-2 win against Portugal.

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How Cristiano Ronaldo of Portugal was able to reduce his heart rate to 100 bpm as he prepared to take the first shot in a penalty shootout in Euro Cup soccer against Slovenia.  It was 170 bpm at the end of extra time. This was after he missed a penalty shot during the game. Ronaldo uses breathing in and breathing out as a way to control his heart rate. Visualization is another technique he uses to be in the best state of mind. Along with hydration, healthy diet and good sleep patterns breathing exercise is a way to reduce the heart rate in moments of stress. Why is it effective? Ronaldo says "It's because it makes you calm." The tracking was recorded by a fitness device called WHOOPS. This breathing in and breathing out is part of the Buddhist practice and an ancient way of maintaining the four forms of mindfulness involving contemplation of the body, of feeling, of mind, and of mind object.

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Portugal leads the world in developing soccer players, no country has hundreds of soccer professional players all over the world. A country of just 10.3 million, the defending European champion, it has 292 professional players in 45 countries. Even Italy, another soccer crazy nation has only 105 pros abroad. Much of the development of soccer players from a very young age happens at sporting clubs Benefica, Porto, and Sporting. They act as scouts, finishing schools after rigorous practice, and places that transfer players to other clubs, all put together in one place with large soccer academies. The uniformity of coaching, and the primacy of soccer as a sport helps Portugal dominate soccer in a way that is not reflected in its size. Soccer fields in all directions is what you see at Benefica's training facilities in Portugal. 10 soccer pitches are not enough for the director of Benefica's youth academy. 10 different teams of exciting preteens to Portuguese pros need to practice every day.  Christiano Ronaldo was found at Sporting, Ricardo Carvalho at Porto. One boarding school at Benefica has 89 students who do their academic studies at the club and play soccer, attend classes in the morning and play in the afternoon. There are 3 different teams under 14. A pathway puts some of them into the senior squads or for them to become attractive enough to draw a large transfer fee outside Portugal. Five different talent centers and 200 people search for talent by watching under 10's or 12's play soccer games. Once they are chosen they move to Seixal, outside of Lisbon for training. The clubs essentially create value through selection and training for years in soccer academies within the clubs. The clubs support their activities by having a lower cost way to access talent at home, and by generating the hefty transfer fees. Since 2014-2015 season the surplus for Benefica is about 540 million euros. Costs are in the eight figures making it possible to generate a profit by having a sale of a few good players to lower profile teams such as Israel, even if they are not at the level of the top players in the Champions League.  ...