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The story of how a shoe company Hoka One with an odd sounding name made itself known and managed its growth from $3 million to $1 billion, patiently working through each step, not rushing anything. It was started by two French men who met at a ski race in the French Alps. It means in Maori, a New Zealand language- flying over the earth.They took shoes from a minimalist approach to a maximalist one by building larger shoes with a design that would make them very comfortable to wear. They shipped 1100 pairs to the US in 2010, and in 2012 Deckers took a stake, later buying the company. It started with word of mouth in the running community and then spread during hybrid work in the pandemic. It went from running shops to REI and special retailers and only carefully to select stores at larger chains like Dick's Sporting Goods. Each step was gradual, carefully taken, an unusual approach in this business.

LyrArc Article Gist
Some useful comments from this discussion of Reti Samadhi by the author, the translator and the interviewer in BBC Sounds. Daisy Rockwell's translation- Reading a translation is like eavesdropping on conversations happening. On the topic of partition and how the book has no heaviness because it comes from the buried memory of the older woman, and her effort to visit the terrain she has gone through a second time. Now with some playfulness as she is trying to come out a different person with a positive frame of mind from having gone through it again differently. Sort of reinventing herself. The experience is universal though the culture and specifics are unique to where it happened.  For India and the regions of US and Europe eavesdropping on India and an Indian author in Hindi with stories to tell, the experience is a universal one of coming back a new person after getting tired of life. As Geetanjali Shree asks is the older woman in the novel tired of life and the past seen as a burden of some sort, or tired of the life she is living now so that reinventing herself is possible. It comes as India itself is looking at buried memories in new ways and nowhere more than today in Uttar Pradesh, where Atal Bihari Vajpayee, a poet and leader, set a new tone in his poetry and in "Kadam Milake Chalna Hoga." For the British, or American reader it is way to look at the language and culture of India in a new way that buries the distance the British kept from the local language and culture during the days of the Empire. Humanity and the stream of consciousness in Reti Samadhi provides a way of doing this. ...

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The title is misplaced- it is Vivekananda as Modi's mentor and hero that is central to the ideas he has put forth for Swacch Bharat, Jal Jeevan, to bring education, water and electricity to the common man. Vivekananda was also the inspiration for AatmaNirbhar Bharat. Mohandas Gandhi said that he had read Vivekananda thoroughly and through that reading he had come to be in touch with the common man in India a thousand fold. Modi has also read Vivekananda thoroughly and felt the same way. Vivekananda has said- "Loko ke shiksit karo ke ve atmannirbhar hona sikhe."  If the common man could not get to education, education had to be delivered to the common man. Vivekananda's vision was for an exchange with America and Europe in which he would bring Vedanta and Yoga to these countries in exchange for technology and capital. This is not Modi's project, it is Vivekananda's project, simply brought forward by Modi as service to the nation and the world. It also comes at a time 125 years after Vivekananda expressed these ideas when US and European Union are looking for fresh ideas to restructure their supply chain, and taking a new look at the potential of India and Indians. It is a different America that India faces, not that of the past, after this pandemic and the social plus economic ills that have affected the country. Biden is different, America is different. So is the European Union as it takes on new leadership after the German and French elections, just as America has done. Both look to the future for a partnership with India and Indians to realize India's potential.   ...

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Plans to introduce its Luma line to China by June 2012 in cooperation with China Telecom. It is betting on Chinese demand for smartphones to recover. Sales of CDMA phones- China Telecom uses CDMA technology- are expected to double to 60 million in 2012 from 30 million in 2011. China provided 17% of Noka sales in 2011, mostly basic or older phones. The challenge is now to get the Lumia line up and running fast. Nokia's timing is right as smartphones are just beginning a surge in China- IHS forecasts an increase from 65 million in 2011 to 120 million in 2012. Nokia's advertising and marketing and close work with China Telecom has also to kick in for it to maximize on this opportunity.