LyrArc Article Gist
Joanathan Kanter is the Assistant Attorney General of the US. He was cleared to work on the Justice Department lawsuit against Google and antitrust matters. Kanter is critical of the way Google operates to act as a monopoly in its ad business.

LyrArc Article Gist
The US Justice Department and Attorney General Merrick Garland file the second lawsuit against Google seeking the breakup of Google. It is joined by 8 states in this lawsuit including the states of New York and California. The lawsuit seeks the divestiture of Double Click and other acquisitions that helped Google establish its monopoly in online advertising. It covers the ad brokering business that makes up 12% of Google revenues. 

In filing the lawsuit Attorney General Merrick Garland said:

"For 15 years Google has pursued a course of anticompetitive conduct that has allowed it to halt the rise of rival technologies, manipulate auction mechanics, insulate itself from competition, and forced advertisers and publishers to use its tools.

Google has engaged in exclusionary conduct that has severely weakened if not destroyed competition in the ad-tech industry." 

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A states attorney generals lawsuit filed against Google states Google operates a monopoly that harms advertisers and publishers by lowering sales of publishers and charging inflated prices to ad buyers. Cases will go on trial in 2023. The Justice Department and 35 states attorney generals have a separate antitrust lawsuit against Google's search services. Democrats and Republicans in the Senate are pushing forward a bill that would treat Google search engine like a railroad operator making it illegal for it to give an unfair advantage to Google products and charge inflated prices by distorting the markets. This report in WSJ shows the way Google ran a series of programs named Project Bernanke, Reserve Price Optimization and Dynamic Revenue Share, to distort the normal operation of markets so that Google obtained an unfair price advantage. Bernanke program was operated between 2010 and 2019. In some cases the lawsuit says publisher revenue was reduced by 40%, according to internal company communications quoted in the complaint, as shown in this WSJ report. ...

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New developments in the lawsuits filed in Washington DC by 38 states attorney generals related to legal theory. A separate lawsuit was filed by the Justice Department in Virginia against Google. With 90% of the advertising search queries worldwide and $160 billion-in-sales advertising business Google is in a position that is not supported by the idea of competition that is inherent to the American system of business and the economy that holds that no one competitor should dominate the market. This happened during the early twentieth century under Rockefeller's Standard Oil and is happening once again with Google and other tech companies that monopolize space that is vital to maintaining an economy based on fairness and competition. Current legal theory practice fails in this respect as it does not clearly recognize that the principle is at stake that no one company should be allowed to control vital public space or resource such as in this case internet or in the case of Rockefeller energy. Monopolies seen in this way fail the people because they make it impossible to exercize the inalienable rights of man and limit his possibilities by excluding alternatives and alternative expressions. ...