LyrArc Article Gist
Ad spending in 2022 US 2022 midterms is already double that in 2018. Democrats focus on abortion, Republicans on high prices of food and energy.

LyrArc Article Gist
Democrats feel the landscape has shifted in their favor for the midterms in 2022 after the US Supreme court ruled against abortion in its Roe vs Wade decision. Democrats feel they can now appeal to more women and to independents and that this issue has energized some of its campaign base. The Kansas vote affirming abortion rights has further energized Democrats.

LyrArc Article Gist
Simply put the party that makes the best case for the economy and for a better future consistently and constantly will prevail as at the end of the day white, black, rural and urban voters will be listening carefully. The cost of living, immigration, the economy, are major issues in 2024. Nate Cohn of the NYT looks at the 2020 election, the 2022 midterms and polling for 2024. He says Republicans are doing better in states they did well in the midterms in 2022. Nationally they are doing as well as in the midterms making gains in noncompetitive blue states such as New York and California where there is less impact of Roe vs Wade abortion rights and voters can show discontent with Democrats for the way they have governed. Trump can also gain with black and Hispanic voters but more in California and New York and Texas noncompetitive states.  Harris does well in Florida, and Texas, and in some red states for the same reason as voters look for alternatives from being tied down to the Republican party or the Trump Republicans.  In the key Electoral College states in midwest Harris is holding up well in polling- in Michigan, Wisconsin and Pennsylvania. In these states Black and Hispanics are not in the same population numbers as in other states. ...