LyrArc Article Gist
When Amory Houghton was CEO in 1964 of Corning Glass, the company made the glass used to encase TV tubes. The company lost this market to cheaper Japanese imports. It was the shift to tiny strands of glass that replaced copper wire as away to transmit voice and data, that saved Corning.  He had to cut employees by one thirds in the beginning but soon was back to a new business. As Houghton says it was back on his own turf, with its own patents and scientific expertise.   After running the company till 1983 he considered becoming a missionary in Zimbabwe in the Episcopal Church, but decided instead to run for Congress as Amo his nickname, for the southern part of New York state. The company that made lightbulbs for Thomas Edison in the 19th century, shifted first to glass to encase TV tubes, and then in another change turned to fibre optics in the 20th and early 21st century. A change made possible when company management looked different than it is today, with humbler people and CEO's closer to the rank and file than today. ...