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Google is investing a big chunk of its $98 billion stockpile in AI with an uncertain future. It's ad business remains challenged. Ruling on the Justice Department lawsuit for Google's monopolistic behaviors in its ad business is awaited and could still breakup the $250 billion Google ad business. Google is going back to the drawing board on its decision to get out off the despised cookies tracking people on the computer. Its "privacy sandbox" is under criticism and Google is looking for other solutions.

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Legislation sponsored by US Senators Mike Lee, Ted Cruz, Amy Klobuchar and Richard Blumenthal that would breakup Google's ad business. Google dominates the online ad business in every aspect and segment of the business in the way Standard Oil dominated the oil business more than a century ago. Under Theodore Roosevelt that monopoly was broken up. Today Google operates in an environment where foundational anti-monopoly legislation has not been written for about 100 years says this report in WSJ. The Sherman Act of 1896, and the Clayton Act of 1914 form the foundations of anti-monopoly legislation. The Clayton Act was last updated in the 1970's. For 50 years no update has been done leaving the ground open for unfair advantage and conditions that are harmful to the American people say members of Congress sponsoring new legislation.  The Cruz-Lee-Klobuchar-Blumenthal bill would prohibit companies processing more than $20 billion in online ads from participating in more than one part of the online ad ecosystem. Google network has $31.7 billion in online ad business. ...

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The US Justice Department and Attorney General Merrick Garland file the second lawsuit against Google seeking the breakup of Google. It is joined by 8 states in this lawsuit including the states of New York and California. The lawsuit seeks the divestiture of Double Click and other acquisitions that helped Google establish its monopoly in online advertising. It covers the ad brokering business that makes up 12% of Google revenues. 

In filing the lawsuit Attorney General Merrick Garland said:

"For 15 years Google has pursued a course of anticompetitive conduct that has allowed it to halt the rise of rival technologies, manipulate auction mechanics, insulate itself from competition, and forced advertisers and publishers to use its tools.

Google has engaged in exclusionary conduct that has severely weakened if not destroyed competition in the ad-tech industry." 

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Google's share of the online ad market falls below 50% for the first time. Changes are made to management. The US federal government seeks a breakup of Google because of its business practices. Major law suits are pending for the US Justice Department investigating Google business practices.