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Quentin Hardy gives this exceptional account of a startup company named Box in cloud computing services, based in Los Altos, California. Co-founder and CEO, Aaron Levie, faces a cash burn rate and larger competitors, as Box had losses in the 2014-2015 fiscal year of $167 million with revenues of $216 million, growth slowing to 30% for the current year from 74% the prior year. Box has 1200 employees, 45,000 paying customers, and $330 million in cash. Share price has declined by 25%, as it faces strong competition from Amazon, Microsoft, and other larger competitors.

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Cheng provides the basics of cloud computing and how best to use cloud services.

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Cloud computing is a growing $300 billion business, with Amazon a key player having 28% of the market. It competes with Google and Microsoft in cloud computing. Andy Jassy has built the cloud computing business with $51 billion in sales. It generates 10% of sales in the final quarter of 2020 for Amazon but over half the profit. Renting out server space and software to customers is a profitable business compared to online retail. Sales of $12.7 billion in the final quarter of 2020 generated $3.6 billion in profit. And growth a brisk 28% over the prior year quarter.

Satya Nadella ran the cloud computing business at Microsoft before becoming CEO. IBM named a new CEO from this business that revived growth. Now Andy Jassy is promoted to CEO at Amazon in the sequence of new CEO's from cloud computing.

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This Times report looks at the management style of Jeff Bezos who started Amazon as a online store selling books and the extraordinary growth of the company. Bezos is stepping down from the day to day role of CEO to focus on new growth opportunities. His role as CEO will be taken by the head of the cloud computing business, Andy Jassy. He joined in 1997. Amazon was started in 1994.  Amazon's growth comes from carefully focussing on specific growth fields, first retail, then cloud computing, and changing the way business is run with innovative ways of conducting business. One click and Prime in retail, Kindle e reader in books, and massive investments in logistics, warehousing, cloud computing to run its business efficiently. During the pandemic criticism of low wages for warehouse workers was met with an increase in wages to $15 an hour.  Management style discourages meetings. Most meetings are held in the morning, and after 10 am. The person presenting is asked to hand out a six page memo which is read in silence before the meeting. The idea is that writing it out helps make the ideas clear. Decisions are made in this way. Employees are asked to think in innovative ways to run the business. Thrift is practiced as part of the Bezos way. Bezos is relatively young, only 57 years. Bezos was born in Albuquerque, New Mexico in 1964 when his mother was in high school. His mother married a Cuban immigrant, Miguel Bezos 4 years later and the boy took the name Bezos. He spent much time at his grandparents ranch in South Texas working on the farm, and went to school at Princeton University, graduating in 1987. In 1993 he married Mackenzie Tuttle, a novelist, then started an online bookstore called Amazon from Seattle. Before this he worked at a telecom company and at a hedge fund, which helped him finance his new online bookstore. Bezos turned Amazon into a retail store selling a wide variety of merchandise, an built up a strong warehousing and delivery network. ...

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WSJ's Monica Langley provides an exceptional report with a close look at the first woman CEO at a large corporation in the cusp of great change. IBM CEO Ginni Rometty is remaking IBM by moving out of existing businesses and shifting to new growth areas such as analytics, cloud computing, new R&D advances. She sees her job as building the IBM of the future, and this includes divestments and phasing out of some businesses, acquisitions, and building some businesses such as the Watson Heath Care business from scratch. In some fast growing areas such as cloud computing this means competing with other established competitors, Amazon, Google, and Microsoft. Rometty's job is tough because of the size of IBM with 380,000 people in 170 countries, a culture that lacks the agilityof younger companies, and the older businesses which continue to slow IBM's progress, and where divestments reduce revenues. IBM sales are down for 12 consecutive quarters from the year earlier quarter. IBM's share price is down about 10% since Rometty became CEO in Jan. 2012, resulting in investor dissatisfaction with results. Rometty's goal is for 40% of IBM's revenues to come from corporate markets in analytics, cloud computing, cybersecurity, social networking, and mobile technologies, increasing it from 27% of about $93 billion in sales in 2014, and 15% of $105 billion in sales in 2013. Sold off and divested are low end servers, IBM's chip maker, and other hardware businesses. It is so extensive that whats left of the mainframe business is focussed on new technologies for mobile. Rometty setup a partnership with Apple for the corporate mobile market, and started Watson Health as a new venture in analytics for healthcare using its Watson Computer technology. Rometty grew up in Chicago, one of 3 daughters raised by a single mom, who says she was taught to be "fearless" by her mother. She graduated from Northwestern University with majors in electrical engineering and computer science, joining IBM as a systems engineer in 1981. She carries a backpack, school size notebooks, on her frequent trips to see customers in person and is constantly prodding employees at IBM to go faster. Rometty has a passion for scuba diving in her spare time and always carries the gear with her. Christine Lagarde at the IMF is one of the few women heading large organizations that have the same level of energy. Lagarde's passion is swimming having competed in sychronized swimming, and both Rometty and Lagarde describe the loss of a parent in different ways as a significant impact in their life. ...

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Andy Jassy joined Amazon in 1997, three years after it was founded in 1994 by Jeff Bezos. He is credited with the rapid growth of cloud computing into a $51 billion business for Amazon with market share of 28%. He now takes over the role of CEO of Amazon with day to day responsibilities just as Bezos shifts his attention to other opportunities. Jassy shares the traits of inventive spirit and investing heavily in growth opportunities one finds in Jeff Bezos. Careful planning and a long term plan in entering a business and achieving one goal after another as the business accelerates.

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How the need for better power management for mobile, PC and Cloud helped ARM  Holdings compete effectively with much larger Intel Corporation. This report tells the story of the rise of ARM as a dominant supplier of chips for mobile phones. Apple is looking at "performance per watt" as a key parameter in selection of chips. This comes at a time when global cloud computing makes up 1% of global electricity use. Cambridge UK based company Arm Holdings licenses its microchips to 500 companies. Arm has 90% of the market for small processors going into smartphones and tablets, laptops. Intel does not license its microchip designs for them to build their own versions except for AMD and Via Technologies. Apple, Samsung, Qualcomm and Nvidia pay Arm for the license and make variants customized for them with their own engineers.  but all compatible with Arm's ecosystem and "instruction set (which is the instructions used for software to talk to hardware). ...

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The pricing in the cloud computing industry that charges say a millionth of a penny for one line of software code- Amazon Web Services pioneered this kind of pricing in 2015 to build its strong presence in this field.

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Sharp price reductions in cloud services of over 40% and upto 85% in 2014 are being offered by Amazon, Google and Microsoft. Amazon has $3 billion in sales in cloud services increasing by 85% in 2013 over the prior year, according to Bernstein Research. About 10% of corporate computing center services are handled by these companies. The sales in pay-as-you-go cloud computing services are estimated at $13.3 billion for 2014, an increase of 45% over 2013, according to Gartner Inc. A website with 50 million monthly page views costs about $1219 using a company's own servers, compared to $468 for Amazon EC2, $402 for Microsoft Azure (Linux), and $395 for Google Compute Engine, according to SADA Systems. Amazon also offers services for $390 with a 1 year contract for heavy usage.

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After winning a giant Pentagon cloud computing contract of $10 billion over the next decade Microsoft is mounting a challenge to Amazon's dominance in cloud computing. Amazon has 48% of the business renting out cloud infrastructure in 2018, according to Gartner. Microsoft has 15.5% and is gaining each year. Amazon took the lead by starting early by 2010. Microsoft and Google Alphabet were slow to start. Microsoft has an edge in its long history of working with business. These companies expand the business by building data centers called server farms around the world. Capital One Financial lost about 100 million in stolen customer records in 2018 with storage in Amazon's cloud infrastructure, safety being another issue in this business.

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Microsoft has done poorly in anticipating and developing products for the internet and mobile devices. On the enterprise side the server and tools business has done well. Microsoft's Server And Tools business made operating profit of $8.2 billion in the year ending June 2013, up 13% from the prior year. Office 365 sold on a subscription basis to accomodate the shift to cloud computing, and other cloud products are expected to make up for decline in Windows revenues with decline in PC sales. Satya Nadella, who ran the Server and Tools business from 2011 till he was shifted to head the cloud computing effort in the reorganization of 2013, is a candidate for the CEO position.

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The London Stock Exchange will buy $2.8 billion of Microsoft products over the next 10 years including its Azure cloud service. Microsoft will in turn take a 4% stake in the London Stock Exchange. In this way the tech and financial companies will come together. It brings one having a growing batch of financial data together with another company that has cloud computing and financial software. 

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The unnerving and distracting effect of a long IPO process and investor demands on two co-founders of Box Inc., as competiton and market perceptions change for a once promising tech startup in cloud computing.

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Microsoft CEO completed 36 major acquisitions since taking over from Steve Ballmer in 2014. In this report Jay Greene of WSJ points out a significant change under Nadella. Under Gates and Ballmer the heads of companies acquired were not brought into company executives discussions. Nadella invited these heads to join the rest of the company's top managers to meetings to hear different views. Nadella says Microsoft would not have missed big trends had it listened more. Under Ballmer acquisitions such as Nokia were not properly handled. Even under Gates in the earlier period products in Search later developed by Google did not get the attention they deserved and heads of companies acquired did not get  to actively participate. The Not Invented Here Syndrome applied to Microsoft managers. The aggressive attitudes did not produce the best results. Like Apple's Cook who has a collaborative style, Nadella has set out to open up the company to different ideas and people. Nadella has shifted the company away from earlier products to cloud computing and mobile computing to produce better results. Under Nadella open source software programming receives the openness and respect it deserves, after the Ballmer years. The change in attitude is real and Nadella as a Microsoft veteran for 24 years has been able to steer the company in a new direction. ...

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Planned restrictions on the export of Nvidia A800 chips to China is a signal from the Biden administration to chip companies to stop circumventing the export restrictions, says this report in WSJ. These restrictions may include cloud services too. A800 chips have the same computing power as the A100 which are already restricted for export, but have a lower bandwith for communicating with other chips.