LyrArc Article Gist
Reading a physical book is better than seeing some on on You Tube reading a book- this becomes a problem with You Tube targeting schools and school children with its Chromebooks in American schools. You Tube has become prevalent in American classroom and its marketing works closely with parents and teachers. Problems are that children can end up spending too much time watching You Tube, neglecting reading and home work. Watching a person read on You Tube gives verylittle of the benefits from reading a book oneself. The practice of reading is an important skill and can be developed only by reading and reading a physical book. Attention spans become shorter when watching You Tubes and more You Tubes. Sweden has studied the problem of using screens with teachers, education experts and curriculum experts and is now moving all its classrooms from screens to binders that include exercize books for children to write in. Writing is similar only when takes up a pen and paper can one write and write more till one gets better at it. Sweden should be closely followed and the US should start using a similar approach to fight the lack of reading comprehension skills in American schoolchildren as part of the Movement for Global Literacy of lyrarc.com. ...

LyrArc Article Gist
Lots of things one can do to avoid polluted air in urban areas are shown here in The Times.

LyrArc Article Gist
DFA's David Booth runs paasive investing funds with assets of $800 billion. He asked Errol Morris to do this documentary on passive investing called "Tune Out the Noise," offered now free on You Tube for 1 month. It shows the idea of passive investing inthe market by investing in a basket of stocks covering and representing the whole US economy.

LyrArc Article Gist
Of streaming services Netflix, Paramount, Peacock, ESPN, HBO, Hulu, Disney+, and Fox One only Netflix is consistently and hugely profitable since 2023. Netflix made $3 billion a quarter compared to losses of $1 billion a quarter for Comcast Peacock and Disney+. Peacock is offering bundling deals with Apple TV, and other streaming services are also teaming up. For Netflix the fastest growing and profitable segment is the $7.99 with ads per month which has grown from one third of customers to half of Nertfliz customer base. By contrast the general information market is captured by You Tube which gets about $12 billion a quarter from ads and subscriptions with 75% of profits from ads.

LyrArc Article Gist
American viewing habits are changing quickly. Streaming services and cable TV are now at the point where streaming has 34% of viewers and cable TV has 34% of viewers. Streaming is growing at the rate of 22% a year and cable TV is declining at 9% a year. Broadcast TV has 21% of viewers and is declining at 10% a year. Streaming services are You Tube, Reuters for news events and entertainment streaming is done by Netflix, Apple TV and Amazon.

This means fewer and fewer viewers will follow the news channels, such as MSNBC, Fox News, ABC, CBS and more will be communicated on You Tube and internet news services.

LyrArc Article Gist
India managed the transition out of TikTok after finding the country in the same situation the US is in with millions of young people on TikTok who have since transitioned to other sites including You Tube, Instagram and other activities.

LyrArc Article Gist
The popularity of social media sites Facebook, You Tube and Twitter in Brazil.

LyrArc Article Gist
The 60 second format that helps fragment the attention of users is shown here in the WSJ in the form of You Tube Video Shorts.

LyrArc Article Gist
Mark your calendar for May 29 when You Tube will host screenings  of the virtual film festival from multiple locations- Cannes France, Venice Italy, Berlin Germany, Toronto Canada, and New York. This is the "We Are One- Global Film Festival," with virtual cinema program for 10 days with feature films, documentaries, shorts and round tables. Films can can inspire and bring people in different countries together in a useful virtual format combining many of the best film festivals worldwide.

LyrArc Article Gist
Bollywood actor Aamir Khan is compared to Tagore as an export from India that helps improve Sino-Indian understanding and relations. Aamir Khan's movie Secret Superstar was received with acclaim in China, and reflected issues that China also faces of gender inequality, domestic violence, and the social presence of You Tube  and internet. A young Muslim teenage girl is taken up by a You Tube video and sees herself in an a roleas a singer.

LyrArc Article Gist
Google's You Tube video service first affirms the right to show a video about a Brazilian candidate in a local government election, and then blocks the video after a court in Sao Paulo orders the arrest of the head of Google's affiliate in Brazil. Brazilian election laws ban personal criticism of candidates in elections.

LyrArc Article Gist
A law that is in the Must Have category for Parents, School teachers and Educated Children in the US, Canada, Britain and India, finally gets passed in Australia. Of huge benefit to Australian Parents and School Teachers- after December 10 2025 social media Meta Tik Tok and You Tube are required to remove all under 16 accounts. Chinese children and school teachers, parents have the benefit of such laws regulating the use of social media which in the current climate of license, of leaving childrens, parents and school teachers to fend for themselves, leaving young girls to fend for themselves, has not happened in other nations.

LyrArc Article Gist
Making stuff- machining and other skills -are now cool in American schools. You Tube reality show "Clash of Trades" and building up prestige of machining skills and machining jobs in the trades from a young age. Young people are getting excited about making things again.Other articles in NYT and elsewhere in media this month show how the big tech companies have become huge and  bureuacratic, so big that no one cares for the individual, its just get on with it. Computer coding jobs not just in the US but also in India are not glamorous anymore, as companies employ tens of thousands of programmers in many locations and are not responsive. 

LyrArc Article Gist
Azimji Premji of Wipro is one of the few Indian business leaders with a strong bonding with Gandhi's ideas of personal responsibility for India's betterment and the betterment of millions of ordinary people in India. He says Gandhi influenced him only next to his mother who ran an orthopaedic hospital for disabled children for 50 years, and learned what it took to do this as well as the difference it made in people's lives. He quotes Gandhi as his own personal philosophy-  "Supposing I have come by a fair amount of wealth- either by way of legacy, or by means of trade and industry- I must know that all that wealth does not belong to me; what belongs to me is the right to an honorable livelihood, no better than that enjoyed by millions of others,. The rest of my wealth belongs to the community and must be used for the welfare of the community." Azimji Premji gives as three enduring parts of Gandhi's leadership- the pursuit of truth, the importance of means over ends, and empathy for all human beings. He cites a saying of Gandhi to be seen at Sabarmati Ashram and Gandhi Smriti- "I will give you a talisman. Whenever you are in doubt or when the self becomes too much with you, apply the following test. Recall the face of the poorest and the weakest man (woman) whom you may have seen, and ask yourself of the step you contemplate is going tobe of any use to him or her. Will he or she gain anything by it? Will it restore him (her) to control over his (her) own life and destiny? In other words will it lead to swaraj for the hungry and spiritually starving millions? Then you will find your doubts and your self melt away." ...

LyrArc Article Gist
Vice president Harris is interviewed by Barnes and Jackson on their All the Smoke Productions You Tube Video channel. This will be broadcast on October 1, the day before the Walz-Vance debate. In it Harris recalls how in the 2006-2007 season she took the Bay Area Rapid transit to games at Oakland's Oracle Arena. “That was a very special time. I mean, it was electric. This is the thing I love about sports in general — but I’m going to say, ‘My Warriors, our Warriors’ — is that it was about bringing all kinds of people around the Bay Area — and the Bay Area’s a melting pot, right? — all coming in. And that team, you guys were the best of the best, legendary.” Harris says she admired the Warriors so much. That year the No.8 Warriors used the theme "We Believe" Warriors to win over the No. Seeded Dallas Mavericks. That year Harris was San Francisco's District Attorney.   ...

LyrArc Article Gist
Established media is only a small part of the whole media scene in 2024- widely split into many parts that include podcasts, You Tube, blogs, radio other shows targeting specific audiences, and so on.  Harris and Trump engage in a wide variety of mediums in 2024.

LyrArc Article Gist
The Guardian's Moore provides this heart warming story about Nairobi's inline skating community. It is about young rollerblading teenagers. The fad faded in the West, but it is popular today in Nairobi. Donated from the west the Rollerblade brand skates have made their way into East Africa- creating a skating craze. They zoom across at 110 kilometres an hour. Some learn from Google and You Tube videos. It creates a sense of community for young people, who meet with people from different tribes and don't pay attention to ethnic groups in a place where ethnicity is rampant.

LyrArc Article Gist
A 3 year old lawsuit by Viacom against Google's You Tube, was decided in favor of Google. Google was granted a summary judgement in this case. Viacom claimed that You Tube tried to exploit Viacom's copyrighted works and make a profit on them. Google's argument was that it was protected by the Digital Millenium Copyright Act. Viacom had sought more than $1 billion in damages. Judge Stanton said that general copyright infringement was not the same as knowledge of specific and identifiable infringements of individual items. In this case once Google received specific notice that a particular item infringed a copyrighted work, it quickly took that item out. And none of the aleged video clips are on the site.

LyrArc Article Gist
After making headlines the issue of TikTok is no longer making news. Here is what has happened since- TikTok took the case to the Supreme Court after the Biden Administration's effort to bring it under US security with American ownership. The Supreme Court ruled in favor of the government. Social media helped Republicans and DJT in the election. DJT wanted TiTok to be an American company if it was to operate in US. China was opposed to this and would not allow ByteDance the owner of TikTok negotiate this-leading to an impasse. The DJT administration worked out a relationship  with China by September 2025 following tit for tat tariffs in May 2025. Xi's strategy was to put rare earths on the table after it had gained a 90% monopoly on rare earths processing technologies and supplies. Some supplies include a site in Greenland, so that the Greenland issue as opponents of US acquisition have made appear is not fiction. DJT Administration pulled back and negotiated a deal with China but realized how the US had left key gaps in its security which is why the Greenland issue came up in 2025. Similar to how Democrat president Harry Truman had done as the Soviets expanded influence in Greece and Turkey by 1948. Little of this making it to almost the entire US press and the entire European press, including Democrat Harry Truman's 1947 offer of $100 million ($1.5 billion in 2026) for Greenland, rights, title and ownership similar to Alaska purchase by Seward, and US Virgin Islands purchase in 1916 from Denmark.   The deal makes TikTok an American/ China investor run company with Byte Dance ownership of 20%, Oracle 15%, Silverlake US equity firm 15%, Abu Dhabhi (UK type) MGX 15%, and prior investors 30%. Prior investors are General Atlantic, SIG, Steve Case's Revolution with JD Vance having equity, Dragoneer, NJJ Capital. The company now valued at $20 billion based on 200 million US users. Yet this does not address the dangers and damage done by social media hours for youth in the US, endless hours from education shifted to phones and social media videos. Australia has banned it for under 16 year olds, UK parliament has voted to ban, French parliament has also voted for a ban, China has strict rules that protect its youth for use specifying hours and restrictions, leaving the US and India, Brazil vulnerable to dangers of social media. Strictly speaking You Tube is considered as social media even though it serves an information function, Facebook and TikTok are where a lot of the damage to education takes place in social media. US is entirely leaving its young people especially women unprotected. Once the fentanyl issue is tackled attention will again focus on these dangers to creating good citizens in the US  with civic education if democracy is to be preserved, something endless numbers of lobbyists- which even in Teddy Roosevelt's and FDR's, JFK's days have opposed- will again oppose.     ...

LyrArc Article Gist
If you love soccer or football you should see this interview by Frank Lampard of 2024 Ballon d'Or winner, Spanish player Rodri Fernandez. Rodri plays for Manchester City. The interesting thing about this Premier League You Tube video of Oct 29, 2024 is that British player Frank Lampard, and now coach, is he shows Rodri moments in each game on an iPad and asks him how he does it- the moves he makes as a midfielder on the field, including the picture in his head about the field in those moments.

Lampard does an excellent job showing Rodri at his best, the skills, the instinct, the preparation and the hard work, the discipline, and the extraordinary humility of Spanish footballers.

LyrArc Article Gist
The need to increase the reading of non-fiction books. The problems with TikTok video, You Tube video and social media as distractions. Even Wikipedia reference is giving one bits and pieces of information. Only an effort to read and read books expands one's horizons and learning. The irony of getting a bachelor's degree at 22 years and then stopping reading except an occasional book across most of the people in the US, Europe, India and other nations.

LyrArc Article Gist
A three judge panel in the Ninth Circuit Court of Appeals in San Francisco upholds "fair use" in the Dancing Baby case. This is a case in which a mother Mrs. Lenz posts her baby's picture with a song on You Tube and is asked to take it down by media compnies.

LyrArc Article Gist
Google will take part in the Digital India project of the Indian government with a $10 billion investment over five years. This is about leveraging the power of digital technologies for transforming lives of farmers, young people and for creating new businesses. Google Search and You Tube reaches 245 million Indians. Local language content is popular for 66% of the content online. For Google CEO Pichai this as he says is deeply personal as the investments in early computers and digital use in the first 20 years after independence in 1947 provided the opportunities for Pichai and Microsoft CEO Nadella and countless others to learn about these technologies in schools and universities in India. These investments will lay the ground for opportunities to be created for new generations. Earlier Google partnered with Tata Trusts to launch Saathi so that the internet could reach India's villages. About 23 million women in 300,0000 villages have gained through Saathi the first use of internet. ...

LyrArc Article Gist
The decline in the U.S. television advertising market accelerates in 2015. Viacom Inc. (Nickeodeon and MTV) sees a decline in TV domestic advertising revenue of 9% for the 2nd quarter of 2015, as its TV ratings decline. CBS Corp and Disney (ESPN) see a 3% decline. 21st century Fox with FOX network and shows such as "American Idol" and "The Following," sees a large decline in its television ad revenue of 14%. In the week of August 4-6, 2015, the share prices of these media companies were hit hard. Viacom shares declined by 21%, Fox 13%, Disney 11%. Earlier gains for digital ad revenue were from print, now the gains are at the expense of television budgets. Companies such as Allstate, Mondelez, Wendy's, MasterCard, Honda, P&G, are shifting to digital from television to follow millenials. Experts at ad buying firms say advertisers are tracking young consumers and following them to digital platforms. Viacom's Nickelodeon and MTV are hit particularly hard by the growing shift to kids shows on Netflix and to You Tube, and Amazon Prime Instant Video. Linear TV and interruptions for advertising is also accelerating the move, when other ad free or less advertising options are now easily available. By 2018 the digital ad spending will overtake television ad spending, digital getting $83 billion and television dropping to $78.6 billion....