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VW's Scout Motors plans in 2026 to sell direct to buyers. A Scout Motors VP says of VW's plans- “We have heard over and over again, ‘Please give me an alternative. You see that there is very little trust in auto dealers today.”  Dealers have lobbied to have the laws in US set so that no one else but dealers can sell cars. Yet this may be becoming an outdated way to sell cars if car makers can provide good service over 10 years to buyers and make the whole process of buying and owning a car a pleasant experience for owners. It is far from that today and the experience is not one that is consistent in quality and have ease of use as the experience varies with each dealer and can change with a single dealer over time, quality is not assured.

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Volkswagen sales for the VW brand decline by 5.3% in October 2015 over the prior year following the emissions scandal.

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Volkswagen restructuring in Western Europe. Note the price pressures in global markets and high import taxes in growth markets like Russia, China and India. This puts more pressure for restructuring Western European auto manufacturing.

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VW is rolling back decades of globalization, with shorter supply chains, less focus on China, more investment in the US. The war in Ukraine has further disrupted already strained supply chains and VW is rethinking its entire manufacturing system in a new way.

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German authorites are looking into the possibility that higher up management knew about the emissions cheating and whether management had permitted it to take place. A search warrant was issued by a judge in Munich in March 2017 that makes it possible for investigators to take documents and other evidence on mobile phones of senior management, including Mr. Muller and Mr. Stadler, two very senior executives who head VW and Audi. Almost 2 years after the story first came to light the investigation continues and the probe deepens into who knew what at the highest levels of management.

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VW brings back the Scout brand to the US adding it to VW and Audi brands. VW will invest $1 billion initially to manufacture the Scout EV vehicles in the US with additional investments after preparing the ground for the manufacturing plant. VW acquired the Scout brand name with its acquisition of Navistar in 2020. Navistar was created in 1985 from the International Harvester Company which went out of business.

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VW shows a loss of $1.77 billion for 2015 after taking a charge of $18 billion for recall of 11 million cars, and buyback of 500,000 cars in the U.S.

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On the departure of Wolgang Bernhard, ex Chrysler executive from Volkswagen. How this will impact VW's restructuring efforts. Some of his moves- getting workers to work longer hours at the same pay and reducing wages by 20% for some workers at Wolfsburg in the last year. He was moving VW back to its core market of cars in the mainstream price range after a disappointing effort to move upscale. But he was increasingly unpopular with the unions and lost the support of the VW Chairman Piech.

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VW which has failed to build market share in the US is leaving aside its appeal point of German engineering in 2023 and now selling itself as an American brand. VW has become dependent on China for half its sales and badly needs to avoid overconcentration in one country. It is trying to enter the SUV market with the Scout brand for buzz as an off road vehicle and will introduce 2 dozen models. Scout is a 4 wheel drive recreational vehicle designed in America for International Harvester, a company VW acquired in 1981 when it was called Navistar. It is a mashup of a World War II Willy Jeep and a pickup truck with its boxy shape. Half a million were sold from 1960 to 1980. With this plan VW with only 4.5%  of the American market is trying one more time, this time as a way out of overconcentration in China. Realizing that America is where the automobile entered mass production in the factories of Detroit. South Carolina's assembly has approved $1.3 billion to support VW in building a new plant near Columbia to build the Scout.   ...

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The repeated denials by VW officials from global headquarters in Wolfsburg, Germany, and from VW in the U.S., since 2012- when the problem of higher emissions on roads compared to emission test readings first came to public attention- show that VW management took the problem lightly. The deep consequences of such a move to hide real emissions, not just from the EPA but from unwary buyers, appears to have been entirely missed by management. Even when the issue was raised by the EPA, VW stated to EPA that the differences in results on roads vs actual emissions tests were technical flaws. In December 2014 VW even made a voluntary recall of half million diesel vehicles. Yet the high emissions on roads continued till VW officials told EPA about the software that was the real cause in August 2015. Even then VW officials offered to personally apologize, and asked for certification of 2016 models in the U.S., missing entirely the deep consequences of their actions. VW now says that the software to conceal the real emissions was installed on 11 million vehicles worldwide. VW management has set aside $7.7 billion as provision for penalties. The VW stock declined by 35% by September 22, 2015....