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Millenials are promoting healthy eating habits in the U.S. as awareness among young people grows about faulty eating habits that have become commonplace in the U.S.  Words such as naturally grown, organic, sustainable, locally sourced are important in the way millennials demand their food, and grocery stores are listening. Millennials are also trying vegan and vegetarian options. Packaging has to be resealable, easy to open and portable. And when it comes to baby food millennials have definite preferences. 

The result is that variety and quality is improving on grocery market shelves.

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Millenials are showing different shopping habits including using online shopping services for groceries, using stores like Target or Wal-Mart, and convenience stores, or discount stores such as Aldi. With high student tution some are careful buyers reducing cost.

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Millenials group ages 18-49 who have decided to have zero children post pandemic is growing, as shown in this story in The Washington Post- with many graphs about what is really happening. A 2021 Pew Research poll shows 44% of childless adults ages 18-49 saying they do not want kids, or are not likely to have kids. This is up from 37% in 2018. And 56% of these people simply give no reason, just that- no kids. The difficult economic environment is part of this, so is the difficulty in raising kids that do better than their parents, the huge resources needed to raise good kids, all leading to this view among millenial women.

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Only 54% of Millenials 18-29 years of age voted for Clinton (early CNN polls), compared to two thirds of older white people 45-64 years voting for Trump. The greater enthusiasm of older white voters 45-64 years of age compared to slightly lower enthusiasm of younger people made a difference in addition to lack of union worker enthusiasm for a typical Democratic candidate. See the Maeve Reston, CNN, Democrats Pick Up the Pieces, article showing how the union vote may have tipped the 2016 election in industrial states of the midwest. 

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India's Finance Minister Nirmala Sitharaman says the decline in the auto sector sales includes as one of the factors the shift by millenials to ride sharing app services such as Uber, Lyft and Ola. A bigger factor is the lack of financing as less credit is available with bad loans hitting the banking industry. The current economic slowdown in India includes a drop in sales of automobiles.

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Bruni describes the situation facing Millenials in the U.S., a group of young people who face high student debt and few job opportunities, many stuck in jobs that do not match their qualifications. A similiar situation faces young people in Italy, Spain, France, the UK and other European countries. In South Asia there is an appalling lack of job opportunities to meet the aspirations of young people for a better life.

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Private real estate handed over to a new generation in 2026 in the US is worth trillions of dollars.

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Millenials are moving away from political parties to look at individual candidates in 2014. Attitudes are changing moving away from gender politics. A Pew Research Center survey of March 2014 shows 50% of millenials consider themselves political independents. And 31% believe there is not much difference between Democrats and Republicans.

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A new generation of young people born between 1995 to 2012 get the name iGen. It makes up 24% of the population in the U.S. San Diego State University Prof. Twenge describes this group of young people as open and tolerant but very casual about most things, and not literate in comparison to the Millenials and previous generations of young people. They are tolerant to LGBT and transgender, not church going,  and at the same time can be intolerant of other opinions than their own. One of four students in this group says someone who says something insensitive about race can be fired. This group also does not try to look deeper to obtain a better understanding. Virtual relationships are preferred to social relationships. They tend to spend about 6 hours on technology devices such as smartphones and social media outlets. They interact less and yet do not find time for reading, and read much less than GenX or Millenials, or baby boomers. Twenge says they are less informed about current events and their academic skills lag behind that of Millenials. Not that this is a good place they have found, as the more time they spend on the internet the worse they feel. Making them less happy than other generations of young people before them who had face to face interaction instead of endless hours on social media. The reviewer is skeptical of what is happening here, saying that the use of technology devices in this way has stunted their development in ways one could not imagine possible. Not let them develop the skills of previous generations of young people who did not have these devices and lived a simpler life with face to face interaction. ...

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How millenials are helping increase auto sales in the U.S. in 2015-2016. About a quarter of Toyota's sales in the last quarter of 2015 were to millenials, according to Toyota executives cited in the WSJ.

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Digital nomad style of work life is shown in this WSJ report where young people get rid of their apartments and spend all their time working out of hotels in different cities around the world. With remote work becoming popular during the pandemic and accepted widely some young millenials are adopting this lifestyle.

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Most Ameicans 60 plus years plan to stay in their bigger homes and not downsize surveys show. These older Ameicans occupy 28% of these homes. Millenials families with children occupy only 14% of homes with 3+ bedrooms. Boomers don't want to give up their lower rate mortgages. They own about 50% of $32 trillion home equity in the US. The result is to make housing supply for families with children tighter than it would otherwise have been.

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Baby Boomers from the FDR Truman era 1950-1965 were offset by the Generation X of the Reagan period 1965-1980. Each generation was making its political affiliation as Democrat or Republican based on its most impressionable years of life. Then come the Millenials till 1996 and Generation Z, who tired of the wars in Afghanistan and Iraq were wary of war, and had seen banking deregulation and laissez fairre lead to the financial crisis of 2008. The younger generations now enter as voters in 2024 and 2028 as Democrats. So big is the gap for Generation Z that it is the highest for all generations 20% Republican to 36% Democrats. This is from the General Social Survey by the University of Chicago every year since 1972.

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Michelle Obama warns about complacency in the 2016 presidential election. She says Republicans are saying the election outcome is already predetermined to lower Democratic turnout from black people and millenial Democratic voters. In North Carolina president Obama won by one half of one percent in North Carolina in 2008 largely because of enthusiasm among black and younger voters. This enthusiasm and lack of complacency is critical said Michelle Obama to win this election, who is popular with these two groups, more than Mr. Obama and Mrs Clinton.

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The 2016 election will be decided by changing demographics and shifting coalitions between Democrats and Republicans. The changing demographics mean that a higher Latino vote in states such as Nevada, Colorado and Florida could bring these states to Democrats. And the working class vote in the industrial midwest in Ohio and the vote in some farm rural states such as Iowa could bring these states to Republicans. Michigan is another industrial midwest state which is uncertain as the older industrial centres such as Youngstown, Ohio, Scranton, Pennsylvania, and parts of Michigan- a big change from when unionized workers voted Democratic. The millenials, college educated women, and suburban voters in cities such as Denver, Miami, Las Vegas and Washington are now part of a new Democratic coalition. Most striking is the way the electorate is divided between better educated and less educated, between men and women, and between young and older voters. In fact with the conservative cultural emphasis in the Republican platform older voters are looking back to bringing back the 50's, while Democrats and the younger generation are looking forward to the future in this election. This is not an accurate characterization though because in 1948 with Harry Truman and in 1952 and 1956 with Dwight Eisenhower America was changing rapidly and looking to the future, so that by 1960 the civil rights movement was already established, and women were making the transition to being college educated and working in business and government.   ...

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Self reflection by the boomers, born between 1946 and 1964 numbering some 78 million people, who gave commencement speeches this year from Ken Burns, documentary maker, at Boston College, to Democratic Senator Bennet of Colorado at Colorado College, on the mistakes of this generation. Senator Bennet used three figures to make his point about the failure, from 2000 the annual median family income declined in the US by $300, health care costs went up by 80%, and the cost of higher education went up by 60%. By contrast to this the so-called Millenials, born between 1982 and 2001, just want to see what works and get on with it, says Stefanie Sanford, an education expert. One graduate from the University of Kentucky, Julie Meador, a marketing major, is earning $7.50 an hour as part-time sales associate at Gap. Her view is that what she most thinks of is finding a good job, and not thinking of saving the world just yet.