Imagine a place that is rural, far from industrialization, and facing high levels of air pollution. In Gaborone, Botswana, the social prestige of driving cars and increasing car population is creating levels of air pollution from second hand older cars with poor emissions control. People driving cars see cyclists as coming from poor families and simply drive them off the road.
See how cycling to work is being promoted as normal and dignified by a Swede who is the Ambassador of the EU to Botswana, and how many in the middle class and colleges are cycling to work to promote a return to older ways of doing things that make sense as healthier for the environment and for one's health.