LyrArc Article Gist
As Cruz leads in Iowa and other states putting Trump in second place, Hamburger provides an exceptional look inside the Cruz campaign. Cruz's campaign manager says rules of the past no longer apply, in a changing voter environment pushing out establishment candidates and with the digital media tools now available. Data analysis and use of methods such as "psychographic targeting" to tailor appeals to voters based on what appeals to them using Facebook data on likes are being used by the Cruz campaign. Cambridge Analytica, a firm financed by hedge fund executive Robert Mercer, a Cruz supporter, has built an effective data gathering operation of potential Cruz supporters among evangelicals. This has helped the Cruz campaign recruit pastors in Iowa, and in the U.S. for the Cruz campaign. It also helps in micro efforts such as home calls made by supporters, and in "geofencing" or sending emails and messages to a particular building or physical location such as a gathering of the National Rifle Association, or Republican Jewish Coalition. A mobile app "Cruz Crew" is another aspect of the digital effort to organize efforts of supporters and volunteers....

LyrArc Article Gist
WSJ investigations of Facebook and Instagram showed how these social media companies business activity was damaging to young women's health in the US, Europe and other countries. Because of the reach of social media companies into the lives of millions of young people the damage was serious and extensive. This report in the WSJ describes the activities of management at Facebook and the resignation of one of the key executives from burnout herself. This WSJ report says that during the WSJ series on the investigations this and other key executives remained silent on the issues facing young women for mental health in the use of Facebook products.  One WSJ report in 2021 said that company documents showed Facebook knew that the company's products were toxic for teenage girls. Other issues emerged in the WSJ investigations such as the Outrage Algorithm which the WSJ says was made by tweaking some aspects of the company's algorithm as a way to counter dropping user engagement. This led to much angrier discourse on Facebook according to WSJ and other reports. The experiences at Facebook reflect the general experience of this period in 2000-2015 when business management shifted to an entirely different conception of business that ignored the importance of human values in the blind pursuit of rapid growth, profits to make acquisitions of smaller companies for further growth creating monopolistic firms. This extended to disruptions of democratic process with the Cambridge Analytica access to records of data of 87 million Facebook users as reported in WSJ, that were used to target social media users in the period leading to the 2018 election. With such activities the risks could be seen to the democratic process itself in addition to mental health by the emergence of social media in the short period of a dangerous decade 2010-2020, when there was little or no regulation of this medium.   ...

LyrArc Article Gist
The director of research at one of two cybersecurity companies that monitors disinformation used by the Senate Intelligence Committee to analyze and give reports on the Russian disinformation activities 2014-2017, shares her conclusions. Information from Facebook, Google and Twitter was turned over to the U.S. Senate Intelligence Committee, which in turn handed it over to the two cybersecurity companies for analysis and reports. The Russian disinformation activities have continued in 2018, according to DeResta. The domestic propagandists and actors have taken these methods and used it to target sub groups, expanding the scope of these activities. The advertising related segmentation provided by these companies gives a ready made tool to easily target subgroups in the U.S. population. The viral activity arising from this means the message is carried over to other groups. As a result many groups are affected, affecting how democracy works through vigorous, yet intelligent debate. Explicit bias happens in election campaigns yet this is not spread through anonymous sources that are not identified and whose interests are known, as in disinformation efforts in a medium that spreads information quickly and without any depth whatsoever. For some minority subgroups the effects as ubiquitous, says the report. This report concludes that it is the responsibility of government, private organizations and individuals, and the tech companies combined to tackle this, as tech companies do not have the resources to deal with it. Its not enough to adjust how you sell advertising as tech companies are doing, says the report. The whole ecosystem of information is being compromised in multiple and still not fully understood ways, making it essential that a comprehensive solution with multiple combined efforts address it effectively. ...