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Pricing of hotels in Rome Italy where $100 is a hostel, $200 a budget hotel, luxury $700 a night an up. Dynamic pricing means a hotel can cost $400 in the summer and $60 or $100 in September. This is true of mjor toruist destinations and  major cities in Europe. Staying away from the city in a leafy suburb can get you a normally priced room on Booking.com as shown here in the range of $100-$200 and it is a good idea to stay away from the bustle and crowds. Rome's average nightly rate April 19 is $300 a night up about 15% over 2025.  This tells you the first rule in travel in European Union is to choose destinations which are not the big cities, and away from the seasonal rush and crowds. The advice here is to look for residential neighborhoods (less costly and more peaceful), plan 6 months  for peak season  to get a decent price and a better shot at getting a decent hotel in Europe.

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Priceline surged in a tech boom of two decades ago before coming down. It has regenerated itself through its 2005 acquisition of Amsterdam based portal Booking.com, followed by acquiring booking site Agoda and travel search engine Kayak. This has helped the stock rise in the last decade. Over 90% of its revenue comes from outside the U.S., even though its original model of naming a price for a booking is gone.  Booking.com is making an attempt to penetrate the Chinese travel market with a series of acquisitions starting with online travel agency Ctrip.com. Ctrip.com is established but recent acquisitions are burning cash. There is skepticism about these acquisitions as Chinese company share prices are seen as inflated similar to the stock booms that went bust in the U.S. Booking.com invested heavily in online advertising primarily through Google. Yet though western customers use search engines to find and book travel, in China customers go directly to Ctrip or apps like Meituan to book trips. To get people to book Chinese travel companies offer large discounts, a model that may not be right for Booking.com. The effort is to add to Ctrip customer base the middle to lower income customers from Didi ride sharing app and the Meituan app, through its partnerships with these companies. The experience of other travel sites such as Expedia in the Chinese market is poor, with price wars and Expedia selling its majority stake to Didi Chuxing. Expedia's CEO at the time calls it "the wild, wild east" because of the intense competition. About 130 million Chinese travelled overseas in 2017, up 7%, and spending $115 billion. ...

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CEO Jeffrey Boyd of Priceline.com hands the CEO role to Darren Huston, a former Microsoft executive. Boyd will continue as chairman. During a remarkable leadership for the company following the dotcom bust Boyd made important acquisitions, including Booking.com. The smaller online travel companies with a focus on hotels in Europe and Asia helped Priceline.com grow rapidly by taking smaller commissions. Priceline shares increased by 65% in 2013 to reach $1000. Revenue for the third quarter of 2013 increased 33% to $2.27 billion with increase in Asian bookings, and overall profit increased to $866 million from $596 million in the year ago quarter. Boyd's strategy in 14 years at Priceline.com was to keep the different websites acquired under separate management to keep brand loyalty and customer perceptions. Websites such as Agoda.com, Booking.com, Kayak, and Rentalcars thrived under independent leadership at each website. Huston headed the international brands and Booking.com from Amsterdam, where he will continue to be located....

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Real estate website Zillow says it will partner with brokerage firms, following its acquisition of No. 2 real estate website Trulia Inc. CEO Randy Marsh of Zillow says Zillow was started as a media firm depending on advertising revenues, not a real estate brokerage. As Zillow was started by employees who left Expedia brokerage firms are nervous about the deal, considering what happened to travel agencies following the shift to sites like Bookings.com, Expedia and Kayak. Broker acceptance is important for the success of the combined firms. Brokers rely on the websites for information, but realize they have lost control of the information they once controlled. The two firms have combined revenue of $400 million, but lost money during 2014. Zillow plans to issue $3.5 billion in stock in the deal closing by 2015.

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Expedia plans to buy Orbitz in a $1.34 billion merger in Feb. 2015. The merger is in response to changes in the hotel and airline bookings business with new competitors changing the field. Google's travel site, and other newer sites in the hotel business such as Airbnb are posing a challenge to established sites Priceline.com and Expedia. In addition the airlines have improved their own sites and offer incentives to travellers booking directly. Delta Airlines and American Airlines now have sites that are in the top 20 of online travel sites. Marriott, Hilton and other hotel chains now try to get customers to book directly. The commission charged by Expedia and Orbitz has dropped from 21% to 15% for hotel operators. Smaller hotel operators look warily at the concentration of power in two major hotel online companies, one led by Priceline.com that includes Kayak, Rentalcars.com, Bookings.com, and the other led by Expedia which now includes Orbitz, Travelocity, Hotels.com, CheapTickets.com. The competition is more intense in the hotel bookings business....