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With the decline of its hardware business making iPhones Apple is looking at other fields. It is launching cheap online TV subscriptions in streaming wars in competition with Netflix and others. Apple is launching a new TV streaming service Apple TV+ in 100 countries for 4.99 British pounds a month undercutting Netflix's price of 5.99 pounds. The new service will be started November 1, 2019. Disney plans a streaming service for 7 pounds a month starting November 12. This service is alongside iPhone 11 launch and anew iPad, a new iWatch. Buy any new Apple device and you get a 1 year streaming service free.  Sales of iPhones fell 14% in the April to June 2019 quarter to 39 million units. Samsung's business is growing by 4% to 75 million units and Huawei by 16% to 58 million units. Apple sees the need to increases its services business with a target of $50 billion in 2020. Apple sees itself more as a media and cloud services company as it makes this change. In markets such as India Apple's growth is limited by its failure to lower prices on new iPhones. In China it faces strong competition from Huawei. The trade tensions are increasing the strength of Chinese brands in the Chinese market. The market in U.S. and Europe is saturated after years of expansion. New iPhone models are costly and bring peripheral advantages such as more and better cameras and features such as screens that are not breakable- for the iPhone 11- not dimensions that are critical for making a costly purchase. After years of growth tech companies such as Apple, Google, Alibaba, Amazon are reaching a point where incremental growth is not what it used to be and most of the rapid growth behind them. Trade tensions are also limiting the outlook in the Chinese market, and pricing remains a major factor in the Indian market. Western markets are saturated. There are fewer and fewer substantial new ideas from these tech companies. ...

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Of streaming services Netflix, Paramount, Peacock, ESPN, HBO, Hulu, Disney+, and Fox One only Netflix is consistently and hugely profitable since 2023. Netflix made $3 billion a quarter compared to losses of $1 billion a quarter for Comcast Peacock and Disney+. Peacock is offering bundling deals with Apple TV, and other streaming services are also teaming up. For Netflix the fastest growing and profitable segment is the $7.99 with ads per month which has grown from one third of customers to half of Nertfliz customer base. By contrast the general information market is captured by You Tube which gets about $12 billion a quarter from ads and subscriptions with 75% of profits from ads.

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Apple's effort to setup a TV streaming service with the help of Comcast.

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American viewing habits are changing quickly. Streaming services and cable TV are now at the point where streaming has 34% of viewers and cable TV has 34% of viewers. Streaming is growing at the rate of 22% a year and cable TV is declining at 9% a year. Broadcast TV has 21% of viewers and is declining at 10% a year. Streaming services are You Tube, Reuters for news events and entertainment streaming is done by Netflix, Apple TV and Amazon.

This means fewer and fewer viewers will follow the news channels, such as MSNBC, Fox News, ABC, CBS and more will be communicated on You Tube and internet news services.

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Jimmy Pitaro at ESPNsports network is navigating adifficult landscape looking for new sports streaming custmers. Joining other media companies to compete with streaming against Google and Apple TV. As more Americans cut the cord cable TV is collapsing. From 2011 onwards to today cable lost 29 million subscribers. ESPN, part of Disney, is a division that once supported Disney growth, its growth in 2023 was 2% for revenue with decline of 2% for profit.

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Apple Music is about to overtake Spotify in the U.S. with its subscriber account base growing at 5% a month compared to 2% for Spotify. Apple Music comes in preloaded on Apple devices giving it an advantage.  Globally Spotify has twice the account subscriber base of Apple Music. Other players in the field are Pandora, Amazon and Google's You Tube for streaming music. Streaming users play a small monthly fee or put up with ads. Yet the industry of streaming music is yet to be profitable this report points out. Apple Music and Spotify both exaggerate the size of their user base. Spotify charges $9.99 a month for streaming music service, yet even after having a large subscriber base in millions it is still not making a profit. Spotify and Apple Music both offer student plans for $4.99 a month, and a family plan for 6 persons at $14.99 a month. In the free tier or initial free subscriptions period Apple Music is way ahead of Spotify, the Home Pod device adds to Apple's advantage. ...

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Peers says Amazon's strategy is flawed and the new Kindle Fire tablet will cut into Amazon's already low margins. He points to the analysis of components going into tablets by IHS iSuppli, which found materials costs alone come up to over $262. For companies making hardware such as Samsung and Sony the tablets have to be priced higher. By pricing the Kindle Fire at $199, Amazon CEO Bezos, may be counting on the tablet boosting Amazon's retail business, the digital music, and the streaming of videos, and bookstores. Surveys show the tablet being used mainly for web surfing or email, and less for watching video or reading books. Amazon has the Kindle e-reader which is a better option for readers because of the price. And video sources include other suppliers including YouTube and Netflix. Apple still has the edge in resources- $76 billion in cash and investments in mid 2011- to support lower prices on newer versions of the iPad with more capabilities and design features. Apple with its supply chain experience may be able to obtain better costs from component suppliers than Amazon for future price reductions. Sony and Samsung also bring the manufacturing knowhow and expertise to do this, with Sony's added capabilities in designing devices. The H-P tablet experience shows how quickly a tablet can become obsolete in this market....

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Spotify raises $1 billion from venture capital firms in March 2016. It gives the VC firms a 20% discount in a IPO offering for the shares in 1 year, and adding 2.5% every 6 months till an IPO. Spotify is losing money and plans an IPO in 2 years. It faces competition from Apple Music streaming service. Private equity firm TPG, Dragoneer Investment Group, and clients of Goldman Sachs participated in the deal. Tech firms are increasingly using convertible debt rather than equity. Spotify also pays annual interest of 5% which is added to the debt, and this increases by 1 percentage point every 6 months till it reaches 10%. Fidelity Investments has marked down its Spotify stake, down 27% for Spotify shares since August 2015.

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Spotify acquires podcasting firms to broaden its appeal and acquire nonmusic content including listening time on radio. Spotify thinks it can bring to nonmusic content podcasts what it has done for music by bringing better curation, customization and recommendation, while developing tools and collecting data for podcasters. Talk enhances the experience of listening to music, says Spotify CEO Daniel EK.  Spotify aims to take some of the two hours people listen to radio globally and make money off of it. Ek says video is a bout $1 trillion market, and music plus radio $100 billion, but he questions whether our eyes are worth 10 times as much as our ears." Adding more monetization opportunities is key. Spotify says it has seen that podcasts command an engaged audience- people who see podcasts spend twice as much time using the service, and tend to stream more live music. They are less likely to cancel subscriptions.  Spotify has 206 million users and 96 million subscribers. Average revenue per user is 4.89 euros as many of Spotify's users come in through family plans and in international markets with lower pricing power. ...

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Spotify is in the same position as Netflix in 2011 with its margins restricted by the fact that most of the major TV content was controlled by a few companies. It broke out of this with its own TV series "House of Cards." The gross margin at Spotify is at 24.5% but it will be hard to bring it up because Spotify is dealing with a few producers of music for licensing deals, the big 3 and Merlin controlling 87% of songs streamed.

Competitor Apple Music has the deep pockets to offer music subscriptions on plans that are minimal cost in the first year. This puts pressure on Spotify with monthly subscriptions dropping to $6.55 or 5.32 euros in 2017 from 6.84 euros in 2015. This pressure on pricing from Apple Music will only grow. Spotify meanwhile has not made profit since its founding.