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The European Commission hits Google with a $4.3 billion fine for antitrust violations on the Android operating system used in smartphones.

The company that created Android was founded by Andy Rubin and Rich Milner in 2003, and acquired by Google in 2005 for $50 million. This article gives a timeline for Android's development. The original Android went through modifications after Apple developed a keyboardless smartphone and introduced it in Jan. 2007. The original Android was a keyboard system like that of Blackberry. Google modified the system to come up with its own smartphone in September 2008 made by HTC in China called HTC Dream. Within 2 years in 2010 Android was used in 33 million smartphones surpassing Nokia at 31 million devices. From Jan. 2007 to 2010 in the space of 3 years the Android system changed the world of mobile phones. 

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HTC's declining market share in Brazil and its decision to concentrate on the mid to high priced market segments in India and China. It is pulling out of the Brazilian market where the low priced phone segment is growing. HTC has about 7.2% of the global smartphone sales and is experiencing slower sales in 2012. HTC was a Taiwanese contract maker till recently when it launched its own line of Android smartphones.

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The European Commission decision to fine Google $4.3 billion should help app developers come up with new apps that respect user privacy. Google has built up a huge base of data on users that enables it to dominate the market. The hope is that a new generation of apps will enforce users rights and ensure "privacy by design," create the transparency in functioning that is missing with Android. The Facebook scandal on privacy rights led to a shift in attitudes towards Android and the nature of its lack of transparency.

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The different strategies of Apple and Samsung in getting to the point where the two companies now dominate the smartphone market. Whereas Apple makes only one phone, its iPhone, Samsung's strategy is to have multiple phones in each price segment. It has five levels of Android based phones, with 2-3 models in each price segment. Samsung also benefits from doing its own maufacturing. When faced with a number of technologies Samsung's strategy is to bet on all of the technologies until one of them emerges as a winner, and then concentrate resources on that technology. It uses a similiar strategy for televisions. Apple by contrast places more emphasis on original design and profit margins over sales, gaining sales without eroding margins by being the first innovator in the market. It also has its own unique arrangement for manufacturing at lowcost with Foxconn in China that supports its high margins. Apple is secretive about its designs and promotes its brand heavily with its own retail stores. Apple also uses its innovative edge as leverage to steer profits away from carriers. Analyst estimates are that carriers such as AT&T and Verizon pay about $400 per iPhone to subsidize its cost because this is the only way to get customers into their retail stores. IDC estimates are that the smartphone market is $219 billon in 2012. Both companies are very close in volume- IDC estimates Apple shipped 93.2 million smartphones in 2011, compared to Samsung's 94 million units. Apple has market share of 23.5% in the fourth quarter 2012, up from 16% in 2010. Samsung has 22.8%, up from 9.4% in 2010. Apple and Samsung have together taken 91% of operating profits of all cellphone companies in the fourth quarter, an increase of 30% from 2011, according to Strategy Analytics....

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Nokia shifts its headquaters from White Plains, New York., to Sunnyvale, California, to be close to developers and competitors. From U.S. sales at 20% of global sales in 2003, U.S. sales have dropped to 2% of global sales even after the introduction of the Lumia smartphone. The efforts to change the mindset of the company in its new location.

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The Chinese market for mobile phones has seen Chinese companies use their advantages of knowing local requirements and better distribution systems, especially in the rural areas and second tier cities, to establish a presence. By 2004 companies such as Bird and TCL made significant gains. Bird planned to take on overseas markets and take 8% of the global market. Ningbo Bird and TCL then had half the Chinese market. According to analysts this effort fizzled out and these two companies had sales decreasing as larger companies like Nokia started going into the smaller cities and rural areas. Now another company is using its knowledge of the special features desired by Chinese buyers and its distribution system in rural areas and smaller cities to establish a presence. Tianyu, better known by its K-Touch product introduced in 2005, started as a handset contract manufacturing company. Tianyu offers locally desired features not offered by makers like Nokia and Samsung- dual SIM card option popular because it allows keeping second generation phone numbers and accounts while keeping open the option for a 3-G line, bigger text for older users, text messages read aloud, touch screens, receiving phone calls for two numbers, and so on. And Tianyu does this for less than $200, a price that Nokia and Samsung can't match for features like touch screen. Comparison of the K-Touch E62 with a Taiwanese handset called HTC Magic using Android, both touch screen, showed a price for HTC Magic three times the K-Touch E62. The K-Touch E62 cost 798 yuan or $117. Does Tianyu rely too much on the cultural aspect of today's China which is described as "shanzai"? The meaning of this term "mountain stronghold" and has a defiant tone of local culture and tendencies fighting centralized control. It is often used to refer to the cheap knockoffs of imported products that are readily available in China. In the long run analysts believe that the larger Chinese players in telecom, Huawei and ZTE, which have smartphones appealing to Chinese consumers and 3-G technology, are more likely to have a sustained presence. ...

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Jean-Philippe Courtois, president of Microsoft International talks about Windows based smart phones and Nokia's smartphone based on Windows 8.

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Winkler says Nokia may make it but it looks more likely that Research In Motion may not make it through the current storm.