Older and young Latinos in Arizona think differently. The demographics and attitudes are changing. Younger Latinos in Arizona are considering both parties and see the issues of cost of living and gender similar to other voters. Older Latinos think more about cultural affinities. Part of this change is that two thirds of Latinos in Arizona were born in the US and 40% of Latino immigrants are naturalized citizens. Economic issues and opportunities are playing a bigger part in how they see the world.