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Amazon's employee count more than triples in 3 years to 109,800, with 31,200 employees added in 2010. This outpaces growth in employees at Microsoft with 99,000 employees, Apple with 80,300, and Google with 46,400 employees. Amazon uses a highly structured process in which the perspectives on cultural fit of hundreds of "skilled evaluators" throughout the company are taken into account.

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With a redrawing of the tech map and where the jobs are tech jobs shift to mainstream manufacturing, health, banking and retail, says this report in the NYT. These companies invest steadily in tech jobs but did not go into manic hiring sprees in the way Amazon or Alphabet once did. Overall employment in tech occupations increased to 6.39 million in November 2022, a 12% increase over the prior year. Chase, Amex, Nike, Wal-Mart and General Motors offer more stability for tech workers. Overall US tech workers increased from about 3 million workers in 2000 to over double that in 2022. Unemployment is at 2% for tech workers compared to 3.7% for workers overall. The problems at Alphabet and Amazon and layoffs are making it easier for mainstream retail and banking companies to hire tech workers. Chase Bank alone has over 50,000 tech workers.

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Google introduces the Nexus 7 tablet for $199. It has a 7 inch screen and is designed to show books and media available on Google's Play service. It was developed with Asustek Computer and is intended for reading books similiar to the Kindle Fire tablet made by Amazon.

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Sharp price reductions in cloud services of over 40% and upto 85% in 2014 are being offered by Amazon, Google and Microsoft. Amazon has $3 billion in sales in cloud services increasing by 85% in 2013 over the prior year, according to Bernstein Research. About 10% of corporate computing center services are handled by these companies. The sales in pay-as-you-go cloud computing services are estimated at $13.3 billion for 2014, an increase of 45% over 2013, according to Gartner Inc. A website with 50 million monthly page views costs about $1219 using a company's own servers, compared to $468 for Amazon EC2, $402 for Microsoft Azure (Linux), and $395 for Google Compute Engine, according to SADA Systems. Amazon also offers services for $390 with a 1 year contract for heavy usage.

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How internet scraping works, WSJ looks at how internet scraping is flooding Wikipedia and other useful sites with millions of bots creating performance issues and slowing down user access. A million bots can be on a site in a few hours. No regulation of the internet is a problem. Lobbyists are getting Representatives of both political parties to enact no legislation so that they can control the marketplace. When there are rivals doing the same thing there are lawsuits, some suing Amazon, some suing Microsoft, and some suing OpenAI. 

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Same store sales continued to drop for the fifth consecutive quarter for Best Buy electronics retail stores. Best Buy shares have declined by 32% as of September 14, 2011. Best Buy has 1,100 stores in the U.S. and competes with online retailer Amazon for electronics sales. Investors see Best Buy management's plans to reduce square footage by 10% as too slow a response to a developing crisis for big store sales. Best Buy CEO, Brian Dunn, says about 40% of online purchases from Best Buy are picked up at its stores. He sees a role for retailers with physical store space because, as he sees it, customers still want to see, touch and feel the latest tablet or other electronic gadget. Critics say customers are prone to use the stores to look at products, and make the actual purchases online at Amazon, where no sales tax is paid.

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The U.S. Justice Department filed an antitrust lawsuit alleging price collusion by Apple and five publishers of books. The collusion was an effort by Apple and publishers to move to a higher price point of $12.99 or $14.99 from the Amazon set price point of $9.99.

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During the pandemic with more people working from home, demand for cloud services of Microsoft has increased by 50%. Other competitors in this field are Google and Amazon. CEO Satya Nadella says this is the second wave of digital transformation and attributes the achievement to the strategic investments made by the company. Closely related are increased sales of Microsoft's Xbox video game consoles.

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UK economy declines 0.3% in April 2025 as exports to US decline. The UK is one of the few countries that reached a trade agreement with the US. Also important to note is that the UK economy grew by 0.7% in the 1st quarter of 2025. The US tariffs are a negotiating strategy says Treasury Secretary Bessent to get countries  including the EU and China to have a level playing field in trade with the US, and not take the US for a ride. This has some costs but they are temporary and we are all better off that world trade can now be on a firmer footing than the imbalances of before. Bessent for instance told members of the US Congress in the last 2 days that US inflation is actually 0.1% and has come down, the 10 year yield in the US bond markets has come down, and the US is managing this transition without cost increases. He said Walmart had increased prices after tariffs, Amazon and Home Depot had not, and he sees American buying from sellers like Amazon and Home Depot. The British economy will also benefit with the certainty that it now has a clear trade agreement under fair rules that will promote bilateral trade with the US. ...

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Focus on billionaires and remote parts of the world distract from the vital issues of infrastructure renewal, cost of living and incomes growth that affect everyday lives of Americans. In an economy the size of the US the $5 trillion of billionaires out of a $31 trillion US GDP, is about 15% of the nation's wealth. Many of the billionaires such as at Amazon lead product and service companies that generated new products and services. Five of the top 25 in the US are from Walmart a large retailer in the US, 2 from Amazon, three from Microsoft in personal computers, 3 from chemical industries.This accounts for 13 of 25 or half. Removing these billionaires would take out $2.5 trillion leaving the billionaires controlling 7-8% of the country's wealth. The focus by Bernie Sanders in the US and Jeremy Corbyn in the UK on remote spots in the world and on billionaires distracts from the real issues of cost of living, of incomes of ordinary families, of everyday issues of health and quality of life faced by all. It also does not help in the discussion because of the need to move away from the poor leadership of the Blair-Brown, Cameron- Johnson years and the Bush-Obama years in the UK and the US. Here no ideologies are needed just common sense solutions to common problems that affect lives of all the people, with the cooperation of all the people. ...

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American companies, Google, Alcoa, Amazon and others are supporting the European Union's push towards reductions of carbon emissions for combating climate change. They are doing this by buying renewable energy through long term contracts that help reduce costs by about 10%. Google is doing this to support its data centers. Amazon is doing this with investments in wind farms in Ireland, and renewable projects in Spain, Sweden, and the UK.

The European Union plans to increase the proportion of renewable energy to 32% by 2030 at a cost of 260 billion euros.

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Though making much noise and controversy the closure of DEI efforts comes also from ineffectiveness says the WSJ. More can be achieved by parents and a culture of reading and math in schools to create larger and larger pools of talented minority workers to take up senior positions.  DEI for Diversity, Equity and Inclusion efforts 2020-2023 for 13 million workers at S&P 500 companies were analyzed by the WSJ in a Jan. 2025 study. For senior manager roles 2020-2023 DEI efforts under Biden have not yielded much- Black and Hispanics each make up about 5% of senior managers, the increase for Blacks 0.35% and for Hispanics and Asians about 1.9%. It shows not much has changed after DEI efforts in companies such as Amazon with a million employees. Active DEI efforts at Amazon 2020-2023 yielded slight changes- 67 to 69% nonwhite out of 1 million workforce. Active DEI efforts at Amazon 2020-2023 yielded 5.5% black of all senior managers from 3.6%, and slightly higher for managers of Asian descent. At farm equipment manufacturer John Deere 83% of the workforce in 2023 was white, 62% senior managers white men and another 19% senior managers white women, even after DEI efforts. Only a small group of 800 technicians saw an increase from 16% to 27% or about additional 80 black technicians hired.  ...

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The effects of Tech in the economy dividing the workforce jobs into ones that pay extremely well at tech companies for advanced skills and a sea of other jobs in retail, hospitality, and logistics that may meagre wages. Wages even at tech companies like Amazon in logistics are for the most part low wage. Automation has depressed job creation in many industries putting pressure on wages for less skilled workers.