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Emmerentze and Germano provide this exceptional look with wide ranging interviews at a brand which has failed to make headway in the U.S. market for 2 decades, after being a prominent brand in the 70's and slipping ever since. Adidas share price declined by 38% in 2014, declining to 57 euros, recovering to 70 euros by March 2015. The economic crisis in Russia affected Adidas sales. A major problem area is the U.S. market where Nike has made major progress, and other competitors such as Under Armour and Skechers are rapidly increasing market share. Adidas is now No. 3 behind Under Armour in retail sports apparel and footwear sales, according to Stern Agee and SportsScanInfo. The U.S. operation has been tightly controlled from headquarters in Herzogenaurach, in a rural part of Germany. During CEO Herbert Hainer's leadership since 2001 share price quadrupled but the U.S. operation has languished, because say retail experts the operation does not reflect the culture savvy management style of Nike and other U.S. competitors. U.S. sales are 43% of the global athletic apparel and footwear market, and the global market of $51.6 billion moves in relation to fashion trends set in the U.S. market. CEO Hainer and managers in Germany are seen as very focussed on spreadsheets and analytical approach to sales in over 100 countries. The only design studio outside headquarters in Portland, Oregon, was setup in Brooklyn, N.Y. recently, and the 4th CEO during Hainer's leadership since 2001 is the first to be given some degree of autonomy in making design and marketing decisions. Nike's market share in athletic footwear has increased from 35% in 2005 to 47% in 2014, as Adidas remains stuck at about 10%. The Reebok acquisition for $3.8 billion in 2005 is seen by U.S. Adidas managers as a distraction. Retail store executives visiting Germany say Adidas product cycle from design to product introduction of 18 months was just too long to meet the rapidly changing preferences in the U.S. This is now being cut to 6 months. In recent years Adidas has expanded rapidly in emerging markets but management has failed to grasp the fact that trends in growing markets such as China, India, Brazil and Mexico are set by pop culture trends in the U.S. ...

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Power Point presentations are banned at Amazon. Founder and CEO Bezos thinks this encourages lazy thinking and prefers narratives about 6 pages long, which he sees as making people think clearly and focus. Titles are not important and people are encouraged to work outside their strict job description to do work that will help Amazon. What excites the buyer is kept uppermost in the minds of employees. New ideas are tested by writing mock releases of the new product or product improvement. Smaller teams, called "two-pizza teams" are preferred for getting things done. Wage structure is skewed towards stock options and modest salaries to provide incentives for improving company performance. Bezos is seen as being a patient long term investor. His management style makes this possible by keeping the buyer in mind and making the retail experience exciting and friendly, new products innovative and exciting, and the process of execution of ideas efficient. The management style and the long term investments help to retain the confidence of investors in the company's future prospects....

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Germany's retail association HDE says about 50,000 shops will be lost in non food sector. There are about 300,000 shops in Germany. These shops have lost 30 billion euros already in lost sales, and with traffic low are losing about 1 billion euros a day, even after being allowed to open. Many shops will be missing when one walks around cities in Germany. 

A big problem is the cost of rent which is not being deferred in the crisis. When rent is deferred corporate landlords charge 5% to 9% interest.

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Germany is now in the same situation as France, Spain and Britain during the second wave with over 500 deaths daily in the first week of December. The partial lockdown with closing of the leisure sector and keeping work open, and retail shops open has not helped keep the virus in check as hoped. Christmas is an important holiday period in Germany and crowds continue to form in many shopping areas spreading the virus. Chancellor Merkel lacks authority in a pandemic as the law says states have to decide how best to tackle a pandemic.

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The situation at Chinese banks is not affected much by subprime, Bank of China has about $8 billion in subprime assets. Income will be less in 2008 compared to 2007.

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Melissa Abadia, 28 years old, with a nursing degree, leaves Madrid to work in retail stores in the Netherlands. Alba Mendez, with a Masters degree in Sociology, leaves to find work in a supermarket, not something she had envisioned. Spain's younger workers, and youth in Italy and France face similiar problems finding work, or face problems working in unpaid internships with long hours or temporary contracts.

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Flipkart, India's largest online retailer, was started by 2 Amazon executives in 2007. Flipkart has 22 million registered users and hosts 3000 merchants selling products ranging from electronics to clothing. Flipkart sales reached $1 billion in the last 12 months. In July 2014 Flipkart raised $1 billion from a group of investors including Tiger Global Management, Morgan Stanley Investment Management, Singapore's sovereign wealth fund GIC. This follows the raising of $210 million in May 2014 from a group of investors led by DST Global, a Russian investor. Competitors include Amazon and eBay backed SnapDeal. Funds raised will be used to hire more engineers and improve mobile technologies, as over half of sales are made on mobile phones. India's online retail market is expected to grow 11 fold to $23 billion by 2018, according to Nomura brokerage firm. Flipkart earns money by charging merchants a fee for products sold on its online website.

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Companies in retail, construction  entertainment sectors made layoffs in the first 2 years of the pandemic. White collar workers worked remotely and were not affected that much. In 2023 the layoffs are now affecting professionals and white collar workers. White collar workers are also paid more which creates savings for companies when they layoff higher paid professionals who do not perform critical tasks. In manufacturing and blue collar worker industries there are not many layoffs because companies are hoarding these workers as there are worker shortages. Many workers retired in manufacturing and blue collar leading to shortages in these sectors. Because this is not typical in the layoffs and hiring cycles seen previous to the pandemic this is an unusual situation.

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USAID Administrator Samantha Powers talk at the IIT- Delhi is covered in detail in the Indian Express. Powers says India's aid to Sri Lanka with $3.5 billion in credit lines during the pandemic is an example of the kind of help the US and India have made to assist poor countries. She sees ever broader and deeper cooperation between the US and India to help African, Asian and Latin American nations build a better future.

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With Hong Kong affected by the protests, then the crackdown by China, the pandemic, large companies that used it as a base for operations in China are now shifting to Singapore,Shanghai and other locations. Except for finance, retail and other industries are moving out of Hong Kong. Shanghai is seen as more connected to the Chinese economy. And for others Hong Kong is no longer as global now with its integration into China.

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Amazon workers in Germany and the U.S. protest low wages. Amazon has about 9000 employees at 9 logistics centers in Germany. The company gets $8.7 billion of global sales of $61 billion from Germany. The retail and mail order sector in Germany has higher wages than the logistics sector. Amazon classifies its employees as being in the logistics sector. Amazon is using 14,000 temporary workers in Germany to cope with the protests and strikes during the Christmas season. It is also using its Europe wide network to cope.

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Lopez Obrador's Morena party lost its absolute majority in the lower house in Mexican elections, but will still retain about 290 seats out of 500 when parties allied with Morena and with the same direction are seen as working together on the president's agenda. Obrador called the elections "free and fair."

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Wipro buys Enabler, Portuguese IT firm. Enabler's origins are in the IT department of Portugal's leading retail company, Modelo Continente, and specializes in the retail sector. It will provide Wipro with experience and a customer base in the European retail sector.

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The pandemic and the lockdowns resulted in a sudden surge in demand in 2020 and 2021 for home delivery of goods by Amazon. Amazon expanded rapidly during this period. Now in 2022 Andy Jassy the new Amazon CEO is cutting back warehouse capacity and finding ways to reduce Amazon's size as buyers are cutting back now that the economy is getting back to some normalcy. Inventories are piling up for retailers Target and Walmart. During the pandemic Bezos set up hundreds of new warehouses and sorting centers, and employees doubled to 1.6 million from March 2020 to March of 2022. As instore buying came back and Amazon projections of long term demand turned to be too high Andy Jassy the new CEO is working on cutting back. Amazon says this extra capacity will mean $10 billion in extra costs in the first 6 months of 2022. Its stock lost about one third of its value under Andy Jassy's first year as CEO. Jassy and his team are working to sublease about 10 million square feet of excess warehouse space and renegotiate warehouse contracts. Dana Mattiolo looks at how Mr. Jassy tackled the new job of online retail with his obsession for detail, learning the new business from scratch. He was previously head of the cloud business at Amazon which generated three fourths of the profit of Amazon. Jassy says Amazon always chose the higher end of the numbers generated by its forecasting tool SCOT that showed how much warehouse and handling capacity was needed. SCOT tool generated high medium and low figures of what the demand would be and what resources were needed to tackle it. The policy of Bezos who ran the operations and delved into details during the pandemic was to not constrain sellers and buyers during the pandemic. Though not mentioned here this was a decision of Bezos that helped America tackle the pandemic in an effective way. And could be seen as a courageous move by Bezos of ignoring the risks and doing the right thing for America and the American people. It is now left to Jassy to figure out how to take corrective action but the basic policy of Bezos was done with the right intentions towards America during a period of serious danger of the pandemic when over a million lives have already been lost. ...

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Alibaba's TMall faces strong competition in retail sales from JD.com in 2015.

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About one in 5 German workers are in minijobs- about 7.4 million people in May 2013, according to estimates from the WSJ and Germany's Federal Employment Agency. Minijobs are a form of part time work that gets a German worker 450 euros a month free from taxes. Many of these jobs are in retail, healthcare and offer these industries more flexibility. Jobs are done by women, elderly, immigrants without work. The intent was to move these workers into full time work, but this is not happening as most workers in minijobs end up in a deadend status.

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How to know where inflation is headed is shown here in charts in the WSJ. One has to look at the charts for oil and energy costs, automobile costs which are about one fifth of the inflation, retail prices, travel costs, expectations that drive prices. As the pressures decrease for demand for goods in 2022 following a pandemic induced increase in demand the inflation is driven largely by energy and automobiles costs. Amazon is renting out the extra space that it does not need in warehouses is one report in WSJ today. Pharmaceutical companies such as J&J are also seeing an easing of demand as reported in WSJ. The bottlenecks at the port of Los Angeles are also easing with improved unloading of containers which eases flow of goods.

 

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Claire Cain Miller of NYT looks at how Americans feel about the economy. It is shaped mainly by the cost of living crisis. Over half of Americans feel housing is unaffordable. And most Americans see prices as way too high at retail stores, for food and clothing, and do not see that president Biden has helped increase their wages through his support for the labor movement. Another aspect of this is that even though Biden has brought changes in wages and reduced inflation to 2-3% from 10%, the American people are feeling the effects of three decades of neglect of infrastructure, public services, and manufacturing under prevailing free market economic theory; that caused the disruption in living standards with the 2009 financial crisis, and the shift of manufacturing to China that devastated whole communities.

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Retail sales in China dropped sharply. Retail sales dropped from double digit increases for most of 2014-2017 to single digits in 2018- sales dropping to 8.1%. Government restrictions to prevent a housing bubble restrained housing sales, and policies to control corporate debt limited growth. Higher inflation for food and housing, have led to asharp pullback in growth of consumer spending.  Trade tensions with the U.S. have hurt consumer sentiment. The feeling that China's growth would stabilize because of its connections to the world economy is fading as consumers see persistent trade tensions with the U.S. including tariffs of upto 60% in tit for tat actions as hurting China's prospects.  The GDP growth is expected to be about 6.5% for 2018 according to government estimates, which experts say is actually much less or even half that as exporters retrench in the face of slack demand in China and lower sales to the U.S.  Rail and other infrastructure projects that were considered unsuitable are now being given approval in efforts to boost the economy. More tax cuts and expanded deficit spending are policies likely to be followed.  At foreign companies no overtime, and job cuts are commonplace especially in the auto industry. ...

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Out of 50 economists in a WSJ Survey on inflation in the US, 28 economists say inflation will be higher under a president Trump. Only 8 economists say inflation will be higher under a president Biden. Trump's plan to crackdown on illegal immigration and to raise tariffs will put an upward pressure on prices say the economists in the WSJ Survey. This weeks inflation figure came out at 3%. Under president Biden inflation which reached 9% has come down to 3%, a remarkable achievement that the president alluded to in his press conference yesterday. This is a result of president Biden's cost of living actions on several fronts including housing, energy, retail prices, banking, pharmaceuticals, healthcare, childcare. Biden has made it his top priority. By raising tariffs across the board on imports Trump's actions would lead to higher prices.

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Amazon expands during the pandemic when retail on line delivery has helped people reduce trips to the grocery or retail stores. Amazon hired 427,000 people to expand its workforce to 1.2 million people by November 2020, 9 months into the pandemic. Almost doubling the employee workforce. These workers are mostly at warehouses, with some software engineers and hardware specialists. This includes hiring in India and Italy and is worldwide hiring. This does not include 100,000 temporary workers for the holidays, and 500,000 delivery drivers working for contractors.  Only hiring of 230,000 people by Walmart about 2 decades a ago in one year comes close. Walmart hired 180,000 people during the pandemic. Walmart has 2.2 million employees. With the expansion underway Amazon looks to become the largest private employer in the world in 2 years, say experts.  Amazon pay is $15 an hour after an increase of $2 recently. Its coronavirus safety practices have been upgraded after early criticism in April and May. Recent expansion in Italy and in India are also part of worldwide expansion after Walmart has pulled back from its worldwide expansion. This also shows how quickly major aspects of life are changing during the pandemic as some companies in online business are becoming more prominent than others. Target and Walmart have also increased in size. Best Buy has changed its focus with its conversion into a company that leads with personal service in online plus store hybrid retail and a focus on seniors and older people for healthcare service and product delivery. Companies are changing the way they run or getting a new life in remaking their business. This is also a time when other aspects of business such as social media are becoming evident. Subtle aspects such as reports of higher rates of mental depression through use of social media platforms. There is also the awareness that information technology companies in Silicon Valley generate most of their money in advertising and this advertising of $100 billion is only a small fraction of the $12 trillion U.S. economy. Should Silicon Valley based in California decide priorities on where capital allocation should go through the part it plays in moving startups based less on America's priorities than other considerations. Healthcare, education, cities, and infrastructure have not received funding they need and capital allocation by financial markets has failed the American people, as it has failed in Europe and other parts of the world for similar reasons. This has hit hard communities and people across the U.S. and Europe and also in Latin America, Africa and Asia, with the loss of manufacturing to China and other countries from the U.S. India and Europe. ...