LyrArc Article Gist
Campbell Soup Co. acquires Bolthouse Farms of Bakersfield, California, a maker of high-end juices, for $1.55 billion. By doing this Campbell is shifting into beverages and into fresh foods from its traditional business in canned condensed soups which have a long shelf life. The packaged fresh food category is growing at 7% a year much faster than the canned soup business. This also complements Campbell's V8 vegetable juice products.The soup business is declining because of a change in consumer preferences for simplicity in meals, lack of new products and ineffective discounting. Campbell is planning to introduce 30 new soup items, and packaging in pouches with newer flavors, to get younger people to try its products.
Campbell Soup Co. acquires Bolthouse Farms of Bakersfield, California, a maker of high-end juices, for $1.55 billion. By doing this Campbell is shifting into beverages and into fresh foods from its traditional business in canned condensed soups which have a long shelf life. The packaged fresh food category is growing at 7% a year much faster than the canned soup business. This also complements Campbell's V8 vegetable juice products.The soup business is declining because of a change in consumer preferences for simplicity in meals, lack of new products and ineffective discounting. Campbell is planning to introduce 30 new soup items, and packaging in pouches with newer flavors, to get younger people to try its products.
