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New auto sales in Japan experienced a sharp decline of 51% in April 2011, higher than the 37% fall in March. Sales of Toyota fell 69% to 35,557 vehicles in April, Nissan's dropped 37%, and Honda's dropped 49%. About 500 suppliers in northeasern Japan are affected by the earthquake. Toyota president Akio Toyoda says the production will return to normal by November or December.

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Improving performance of Toyota, Nissan and Honda in the U.S., Japan and emerging markets. Japanese automakers report higher profits in the fiscal fourth quarter. Sales for 2012 are expected to quadruple for Toyota in the 2012 fiscal year compared to fiscal 2011, according to analyst estimates. Part of the recovery is from weakening of the yen from 75 to the U.S. dollar in October 2011 to 81 in the March-April 2012 period. Profit margins are expected to improve for Toyota from 1.5% to 5.1% for Toyota, 5.4% to 7% for Nissan and 2.5% to 6.8% for Honda.

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Huge drop in sales for automakers in the USA for October 2008. GM posted decline in vehicle sales of 45% compared to October 2007. Ford 30% drop, Toyota 23%, Honda 25%, Nissan 33%.

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How Mr. Kinoshita a Toyota Executive Vice President sees the situation of manufacturing capacity in Japan. Because of the weak yen combining exports to small markets and building these cars in Japan is a very viable option. See the recent article about Toyota halting future increases in manufacturing capacity in the US. Note this mentions the production levels for the Highlander would idle manufacturing capacity in Kyushu.

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Toyota's first quarter profit of $2.2 billion is a result of profits from its USA auto finance division, cost cuts and rising sales. But Toyota still faces some rough patches in the road ahead. First the rising yen at 85 yen to a dollar in the beginning of August 2010 will be one hurdle as it tries to regain export markets - Toyota has used 90 yen to a dollar in its full year forecast. Another problem is the Japanese market which is expected to slow down after incentives expire. Because Toyota has more capacity in Japan this will mean more underutilized capacity. Japanese car buying incentives expire in September. These incentives led to sales being 23% higher in the first quarter, but Toyota forecasts full year sales to fall by 9%. Another problem is regaining market share in the USA and the aging demographics of traditional Toyota buyers.

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In 2010 Toyota will build the Prius in the USA at a plant in Blue Springs, Mississippi, which was originally intendedfro making SUV's.

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How their strains in the the the Toyota manufacturing system and how Toyota's quality is not what it once was. Its image as a environment conscious company is also suffereing with its attempt to stall new fuel economy legislation in Congress like th Big Three American companies. And new hybrid engines are being introduced in joint development between Mercedes, BMW and GM so the novelty of Toyota hybrid may just wear out. And competitors from Germany and the US are now working harder to reduce Toyota's advantage by producing quality cars. As styling design and creative innovation has not been Toyota's strong point the Americans and the Germans have an opportunity to come up with something new. Even the incentives Toyota has to offer to sell its cars have now come up to what the Gm, Ford and Chrysler had to offer. According to CNW Marketing Research Toyota's dealer incentives have almost tripled in the last 3 years to an average of $3752 per vehicle. This is not a good sign. And we may have reached a point where the difference in quality between the GM Malibu and the Honda Accord from the Toyota Camry may really not be that much. No surprise that this is shaking up Toyota. The "Customer First Initiative" in response to quality issues and recalls is to have more power put into the hands of the chief engineer for any product launch to ensure quality problems are addressed early. And the dealers have EN2 (everything matters exponentially to address quality issues at the dealer level. And there aren't enough sensei or teachers of the Toyota Production System to meet the rapid growth of plants and the Global Production Centre was designed to meet this need by training teachers in an accelerated way in Japan. But there is a sense that a lot of the old Toyota magic may be fading just as Toyota reached te peak of its popularity sometime last year or 2005. Not because Toyota hasn't made the effort but because the whole dynamics of the car industry keep changing and Germans and the Americans are also pushing harder nowadays....

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Japanese carmakers including Toyota are using surging sales and profits from hybrids to fund a push in electric vehicles.