Efforts by Samsung to separate the operations and management of its chip business which sells to many competitors from its other businesses in television, mobile phones and other products. The current CEO of Samsung Electronics Choi Gee-sung resigns and a new management structure is being set in place. The Chairman Lee Kun-hee will play a greater role when the component and consumer product businesses collide. The heads of consumer product divisions in television and smartphones will no longer report to the new CEO of Samsing Electronics, Kwon Oh-hyun. Kwon has managed the chips business since 2008. Kwon joined the chips business in 1985, and he was one of the leaders for the effort in logic chips in 1998.