LyrArc Article Gist
Cars rated high for quality made by U.S. automakers include the Dodge Dart, Chevy Traverse, Buick Enclave and Ford Fusion, Dodge Durango, GMC Yukon, according to the 2013 Quality Index of Strategic Vision consulting firm. Foreign carmakers had Kia Soul, Honda Accord Crosstour, Volkswagen CC, Hyundai Genesis, Audi A4 sedan, Lexus LS, VW Tiguan. Strategic Vision uses 442 variable in its study and ties the customer response to emotional atributes such as "I Love it," a new approach which combines the conventional counting of reported problems with how people feel about the vehicle. This Total Quality Index is based on responses of 17,658 people who purchased 2013 models from September to November 2012.

LyrArc Article Gist
Expanding trade between Eastern Europe and Russia . Exports from Eastern Europe went from $2.3 billion to $10 billion from 2000 to 2006. And Russian exports mostly oil and gas went up from $14.5 billion to $24.1 billion in the same period. The trade is expected to grow significantly in coming years. Russia grew by 7.5 % in 2007 and Eastern Europe by about 6%, according to the Viennna Institute for International Economic Studies. Consumer spending on both sides has grown and with it the trade is growing. And with manufacturing investment in Eastern Europe from Germany and other countries there is demand in Russia for these products with higher quality such as the Skoda made in the Czech Republic by Volkswagen.

LyrArc Article Gist
VW's ambitious targets in a declining market.

LyrArc Article Gist
German wages overall slipped in 2007 in real terms and are not keeping up with inflation,they have declined in 4 of the last 5 years according to economists so there is considerable pressure to increase wages. Wages as a share of national income has been falling steadily since 2003. And there is a lot of worker resentment to the information now readily available about what the managerial elite is making. One survey by Kienbaum Consultants shows that German managers earnings increased by 17.5% last year. The scandals at Siemens and the other scandals involving CEO of Deutsche Post and other scandals of Hartz at Volkswagen have undermined public confidence in the country's mangerial elite to the point that only 15% of the public have any confidence in them according to poll by TNS Emnid a polling and research company. Local eletions in Hamburg confirmed a shift to the left and to Social Democrats which will make it more difficult for the Christian Democrats under Merkel to execute their agenda of freeing up the economy....

LyrArc Article Gist
Audi faced similiar problems of unintended acceleration incidents that Toyota faces today. A "60 Minutes" segment by Ed Bradley in November 1986 showed Audi owners of the Audi 5000 sedan who said the cars suddenly accelerated. That show even showed an Audi 5000 moving on its own which later was shown to be due to an altered transmission for that shot. Even when it was shown in a 1989 government study that blamed driver errors especially because of the close placement of gas and brake pedals. This led to the report's recommendations to move the pedals apart, and install ashift lock mechanism which required a foot on the brake to shift the car into drive. Audi ran newspaper ads showing these findings but consumer fear had set in. It took Audi many years to recover, From 1985 to 1991 Audi U.S. sales dropped 84%, hitting a low of 12,000 annually and not reaching levels from before the crisis till 2000. Audi, a division of Volkswagen, is now expanding in the U.S. but the story has lessons for Toyota. This may explain why Toyota was quick to refute a story in ABC News on the acceleration issue. ...

LyrArc Article Gist
How Subaru is going to market to 20-34 age group using Japanese themes and Japanese culture. The car for which these advertising commercials use Japanese themes is the 2008 Impreza WRX which competes with is Volkswagen GTI anf Mazdaspeed 3.

LyrArc Article Gist
Rupert Stadler, CEO of Audi brand of VW, is arrested on Dec. 19, 2018, in connection with the diesel emissions scandal. He is the only member of VW Executive Board to be arrested. Prosecutors raided Mr. Stadler's home and looked for evidence in the investigation. Mr. Stadler says he will cooperate by giving testimony.

LyrArc Article Gist
The new diesel Jetta from Volkswagen is gointo into all 50 states and meets the ultra strict standards for emissions of California. The same is true of the European diesel Honda Accord that is coming to the USA, and the BMW 335i and other models that all run on diesel. The economics is better than gasoline per mile its 15-20% cheaper and compared to hybrids diesels offer a better deal because the premium is less and the payback period for the extra cost is faster, in the case of the MercedesE320 Bluetec diesel $1400 and 2 year payback, vs the Camry hybrid premium of $3800 and with gas at $3 per gallon 3 to 8 years for payback. And hybrids only offer buel economy but diesel offers both fuel economy and performance like the BMW 335i with 265 hp and 33mpg on highway. Because of this new attractiveness of diesel its share of the market is expected to grow to 15% in 2015 in the USA from 6% now and hybrids are expected to go from 2.2% today to 6% by then.

LyrArc Article Gist
A couple of things can be noted about the burgeoning Chinese market for cars. Most car buyers are first time buyers. But that is to be expected as China started with a small bases of cars to begin with. What is interesting about these first time car buyers is that they ask a lot of questions do their research and are looking for the best car for the money in terms of features, safety, reliability. So its also a sophisticated first time buyer that carmakers are dealing with. This car buyer is also looking at waiting to save enough to buy a better car as far up the ladder as the car buyer can go in terms of features and value in safety, reliability, design, even if this means waiting longer and saving for longer periods.In this sense the Asian car buyer may be different and less bent on instant gratification to get into a 4 wheeled vehicle. What this is doing is putting the domestic manufacturers under a lot of pressure to match the overseas manufacturers. Geely and Cherry the larger domestic makers have to come up with just as good or better a product to get new customers. At this time the overseas makers of cars like the Buick Excelle, the Toyota Camry and the Volkswagen Jetta have the advantage as they are established brnads. Its interesting to compare this with the experience of japan the other large Asian carmarket. In Japan Toyota, Nissan and Honda were the only carmakes available because of trade barriers in the Japanese market in postwar Japan. China is a relatively open market and China's approach seems to be to get the Chinese carmakers to do better in an intensely competitive market as opposed to giving them favorable treatment. Another aspect of this first time car buying in a country where car sales have increased eight fold since 2000 and now exceed sales in the Japanese market, is that this market is abit precarious as the example of the Li family shows. Li Rifu purchased a Geely for $9000 but later after he contracted cancer and had $40,000 in medical bills had to sell the car. China has no social safety net so that if there is a medical or other emergency or crisis in the family there is nothing to fall back on and the family ends up selling the car to pay for expenses....