Google's shares fall 9% on Oct 18, 2012, after an early release of earnings report for the third quarter 2012 showed lower net income. The lower net income is a result of losses from Motorola and decline in Google ad prices. Google shares were up 35% so far this year and revenue continues to increase, up 45% over the prior year quarter to $14.1 billion. Google has a 75% market share in search advertising. It is also supplementing this with gains in display and mobile advertising. It has a 15% market share in display ads and 55% share of mobile ad revenue. The number of clicks on Google ads increased by 33% over the prior year, but the price per click declined 15% compared to the prior year. Motorola Mobility lost $527 million in the third quarter of 2012 and this clearly affected results.