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Research by Chief Marketing Officer Farley's research team found that Americans associate Ford with "on sale", "American" and of being"powerful", attributes that don't help Ford much in being loved by car buyers. What Farley wants car buyers to see in Ford is "Quality, Green, Safe and Smart." And that is where Ford is headed in its marketing campaign. Farley is from Toyota and knows a thing or two about saying the same thing that the dealers are saying. All of Ford advertising will be coordinated so dealers and Ford say the same thing. The new advertising campaign will focus on the line "Ford. Drive One" a line that Mullaly likes because he likes to say at every opportunity "Have you Driven a Ford Lately," another of the older Ford lines. Its about getting buyers to look at Ford. The new campaign was presented to the Board recently by Farley and takes Ford in a new direction It makes sense as it made sense for Toyota, to have a clear message, a clear idea about what you stand for and what people to think of you, and to say it with one voice whether dealers, or Ford the company in Dearborn, Michigan, or other Ford related organization. The 4000 Ford dealers will now have hands on discussions with Dearborn about what they are seeing and what should go into the advertising and monitor the progress as this effort which may go on for several years takes place....

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China has used the experience gained from an earlier SARS outbreak to tackle the virus outbreak in 2019 which started at a food market in Wuhan. Early detection, strict quarantines, and other measures, were taken. A viral pneumonia outbreak happened in Wuhan, a city of 19 million. 59 people were quarantined and the largest food and seafood market in Wuhan was shut down quickly. Between the first case on December 12 to the detection of the new strain of coronavirus in 1 month, China acted with speed, showing China's strength in public health resources and research labs.

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A World Food Program report says India is home to over a fourth of the hungry people in the world, about 230 million people. Purnima Menon of the Food Policy Research Institute in Washington D.C., says India ranks below two dozen sub-Saharan countries on a Global Hunger Index. It ranks Madhya Pradesh, a state in central India, as somewhere between Chad and Ethiopia. And serious hunger and malnutrion persists in states that have done better in economic growth, like Gujarat and Maharashtra. The number of children suffering from malnutrition in 2009 is in the range of 42.5% in India compared to about 7% in China, according to figures cited by Rieff.

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This WSJ podcast looks at the Fedspeak, the language, the use of specific words that telegraph the US central bank's carefully thought out message to markets. Th topic is inflation. Is it persistent or transitory? Fed chairman Powell's word for it was "transitory." Then transitory" but longer than we thought, because our Fed models did not include supplychain bottlenecks.  In reality every new variant brings new lockdowns and slows the rise or reverses the increase in gas and fuel prices that are a main driver of inflation. Wage increases are a good thing after decades of lack of leverage of workers and economic distortions from this, this may be termed constructive inflation.  Supplychain bottlenecks are likely to ease and not be permanent so that the Fed could be right on that point. A less noticed aspect of the Fed's decision to raise interests without careful thought is that this will impact the ability of poor and moderate income countries to afford medicine and food as exchange rates make their currencies worth less. At the time of variants this is both a practical and a human consideration. What are called emerging markets in finspeak (financial language) are really countries that Stephanie Nolan is writing about on the frontlines of the pandemic in the NYT- South Africa, Zambia. Then there are other poor or moderate income countries- Brazil, Mexico, Russia, India, Pakistan, Bangladesh, Indonesia, Philippines, Vietnam, Malaysia. Today the Fed needs to think about them also. How much vaccine, medicines, or food imports can they afford with weakening currencies as the Fed raises interest rates? At the same time some accomodations for inflation are necessary, but carefully thought, with a lot of thought given to the current state of the world with new variants and weakened economies and no stimulus payments in large parts of the world to offset weakness. ...

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Other reports also suggest that both in Europe and in the US companies including food companies took advantage of supply chain situations to increase prices.

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Ad spending in 2022 US 2022 midterms is already double that in 2018. Democrats focus on abortion, Republicans on high prices of food and energy.

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Shehbaz Sharif 70,  is the younger brother of a three term prime minister of Pakistan Nawaz Sharif. He ran Punjab province, the country's largest state when his brother was prime minister. In this way he brings substantial experience to the problems of the economy that now face many developing economies such as Pakistan.  First on the agenda is to normalize relations with the US, rebuild ties with India, and restart negotiations with the International Monetary Fund. Pakistan faces severe inflation of 14% and devaluing currency that makes imports costlier as the foreign currency reserves have dropped to alarming levels of $24 billion when annual import needs are at about $56 billion. This has a direct impact on cost of living, standards of living and on industry. Shehbaz Sharif understands the situation and has said restoring the economy "will take effort, effort and more effort." A similar statement has been made by Mr. Modi in Hindi "sab ka viokas, sab ka prayas" which also mean effort, effort and more effort, which all of South Asia and Bay of Bengal, and South East Asian countries needs considering the impact of Covid pandemic, and now inflation from the war in Europe hitting food supplies. The situation is grim in other parts of South Asia- in Myanmar, in Sri Lanka, in Thailand, Malaysia, Vietnam, Indonesia. The popular sentiment is also shifting as seen in the Indian part of the old British Punjab province. Mostly Sikh this part of old Punjab state in India made a complete change bringing in a new party Aadmi to improve the economy and provide good governance. In this situation all governments are expected to deliver on good governance and the economy.   ...

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During the Battle of Britain Winston Churchill said on August 20, 1940, about the pilots in British skies from the Royal Air Force- "never in the field of human conflict was so much owed by so many to so few." Today as US, Europe, India and the nations of Asia, Africa and Latin America face the challenges of the coronavirus, climate change, and social divisions one could say this about the Cistercians in these abbeys in Europe about their message of self sufficiency, letting in sunlight into our lives, about their embrace of science and technology, about simplicity and concentration as ways to good mental health and opening the way to a better future. The Abbey at Fontenay near Dijon, a short train ride from the French capital, is the oldest and most complete of the Cistercian Abbeys. Their voices speak to us across the centuries. As Fesson points out the idea of self sufficiency is about returning industrial production home, about food sourced in the local region. The idea of sunlight in Cistercian architecture is about letting in Christ's- or the Buddha's or Brahman's- -light into our lives. The idea of simplicity and concentration is about lives that restore the spirit, bring peace into our lives. "For he is our peace, who hath made both one, and hath broken down the middle wall of partition between us." (Ephesians, 2, 13). And in the Bhagavad Gita- "The Yogi, freed from taint of good and evil, constantly engaging the mind thus with passions quieted, with ease attains the infinite bliss of contact with Brahman."     ...

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Nestle's chairman is interviewed by the Journal's Brian Carney. He has some very interesting and important things that to say about water, biofuels, and food prices.

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Liz Whitehurst is one of many young people who are giving up jobs in offices to take to farming. They are not from farm families and bring a new way and exciting way of looking at farming free of the pesticides and other practices common today. Only 2% of U.S. land is being used for growing fruits and vegetables, according to the Union of American Scientists cited in the Guardian newspaper, and this needs to at least double in acreage if American needs are to be met. Only 15% of Americans get the daily requirement for fruits and vegetables- so desperately needed is this  to lower the BMI of the 70% of overweight Americans with BMI over 50. In the light of this crisis the shift of young people to farming is an encouraging sign.  In 2015 Liz, 32 years, decided to buy a 3 acre farm in Upper Marboro, Md, giving up benefits and better pay at nonprofit jobs in Washington state.  Here she is shown picking up Aragula leaves in the November chill. She is not alone. She is joining a movement that is bringing highly educated, former urban first time farmers as the demand for better food, for local and sustainable food, especially fruits and vegetables grows in the U.S. Year on Year there is a 20% increase of farmers in states like California, Nebraska, South Dakota in the 25-34 age group. In the 2014 USDA Census this group is growing at 2-3% just when other groups are shrinking by double digits. These farmers are more likely to connect with the community supported agriculture (CSA) prorams and markets, to grow organically and limit pesticide and fertilizer use. They tend to have farms less than 50 acres. Liz leases the house and the fields from a neighboring couple in the 70's, growing organically certified peppers, cabbages, tomatoes and salad greens kale to aragula, rotating fields. On Tues, Thurs. and Fri. she and two friends are to be seen waking up in the early hours of darkness to kneel in mud and cut the greens. What motivates them is having a positive impact, to do that so it is immediate and you can see it making a difference, says Liz. Still young farmers face many hurdles, including student loan debt, and finding ways to meet the larger needs for online grocery service or the grocery chains. Yet a trend is taking shape for small and middle farms that provides some optimism as the number of farmers shrink significantly overall. Most alarmingly it is the lack of national and local policies to meet the health crisis of rising BMI's right at this level of local farms and community farms for local produce. Lack of any consciousness about this, even though good health in the U.S. as in other countries has always rested on what you are eating, long before processed foods became the norm this is the way the world met nutrition needs.    ...

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Tories under Sunak return Britain to the days of austerity cuts. This time in the middle of 11.1% inflation with rise in food and home heating costs.

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New York's ban on sugary drinks over 16 ounces in street stands and fast food places.

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Chevron posts revenue of $247 billion in 2022 and profit of $35.5 billion. Profits are double that in 2021. High oil prices have increased profits for oil companies when households in the US and Britain are suffering the effects of inflation. President Biden has said the higher profits are "the windfall of war" when average American households are suffering the effects of higher energy prices. The Guardian has shown the increase in demand for food banks in Britain even from people working as nurses and teachers which has never happened in this way before with higher prices for energy and food following the war in Ukraine.

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Inflation is likely to drop further in the months ahead. Rent increases have dropped, so have airline fares and prices of used cars. Food prices are also moderating.

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GM and Ford improving in reliability while Toyota drops in the reliability list.