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Danone and P&G's (Procter & Gamble) innovative strategies for reaching low income customers in emerging markets.
12/12/2009
In 2004 Indonesian managers showed Franck Riboud, CEO of Danone, a pyramid of customers in Indonesia's population of 240 million people. It showed only 20 million customers at the top of the pyramid as the only ones who could afford Danone products. At that point Ribaud made up his mind to go after the large number of people at the lower end of the pyramid and come with strategies to do this profitably. By 2010 46% of Danone's sales were from emerging markets, up from 10% a decade earlier, showing the pace of the change. Unilever, P&G, Nestle, Colgate-Palmolive and other companies are following similiar strategies. P&G has used Mexico as a lab for experimenting with new products at low price points and Danone has done this in Indonesia.
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
Iran, N. Korea and President Obama's approach to nuclear weapons proliferation
07/05/2009
The views of Nunn, Perry, Shultz and Kissinger after meetings at the Hoover Institution on developing a new approach to nuclear proliferation after decades of relying on "mutually assured destruction", and the approach of President Obama. During the Cold War the U.S. and the Soviet Union faced each other, the situation in 2012 is very different with Iran, N. Korea, Pakistan, and the risks of terrorism.
Linked Articles
Youthful Ideals Shaped Obama Goal of Nuclear Disarmament
New York Times 07/05/2009
Deterrence in the Age of Nuclear ProliferationWall Street Journal 03/07/2011
Demonstrations across France call for more government efforts to protect jobs as the US add its voice for more Stimulus.
03/13/2009
Estimated 2.5 million people across France call for more government action to protect jobs. At the April 2, 2009 G20 summit the US will forcefully call for more Euopean Stimulus spending.
Linked Articles
New York Times 03/20/2009
Geithner Hires a Seasoned 'Temp'Wall Street Journal 03/13/2009
What the best way to get results for the stimulus, the view of state governors, and of green project advocates.
12/24/2008
Views of state governors and green advocates on how best to attack the problem raised for stimulus spending that would work to meet short term job goals and longer term goals for energy and transportation to meet sustainability criteria and design better ways to live and work.
Linked Articles
For Stimulus Plan, Obama Team Weighing 'Green' Jobs vs. Traditional Projects
Washington Post 12/24/2008
Jon S. Corzine - A Bold Stimulus Package -- $1 Trillion Bold -- Is NeededWashington Post 12/24/2008
GM's lead director Fisher reflecting the Board's lack of initiative and vision.
12/04/2008
The marked tendency to brush off any criticism to decisionmaking errors with the comment (that would not stand scrutiny) that one cannot imagine GM making all the right decisions all of the time because it was too big and complex.
Linked Articles
Lead Director Pins G.M.’s Hopes on Federal Rescue
New York Times 12/04/2008
Terms of a Rescue PlanBusinessWeek 12/11/2008
Renault's bold strategy with the lowcost Logan and Dacia models targeted at European markets
02/11/2008
The success of the Logan and Dacia in France and other European markets has helped Renault. Profit margins on the two low cost vehcles is about 6%, higher than Renault's 2-3% margins on other cars. This turns the accepted logic in the auto industry on its head about higher margins with larger more expensive cars.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Airbus engineering and manufacturing operations split between Toulouse, France and Hamburg, Germany that present a special challenge
10/15/2007
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
The new coaltiion governement of Liberals and Conservatives in Britain.
10/08/2009
A common program for the 2 parties to attack the U.K.'s budget deficit with spending cuts. A pragmatic sensible approach from Cameron and Clegg.
Linked Articles
Britain's accidental revolution
Economist 05/13/2010
That's more like itEconomist 10/08/2009
How the Americans and Western Europeans are coping with joblessness in 2009.
05/04/2009
The experience in the USA conpared to the experience in Germany and Spain. How social and family safety nets play a part in Europe in helping Spain cope with close to 20% unemployment and Germany with close to 10% unemployment. Role of immigrtants in Spain and the public sector in France in mitigating effects on older workers with steady jobs who remain only slightly affected.
Linked Articles
Spain Largely Avoids Unrest Even as Economy Slumps
Wall Street Journal 05/04/2009
U.S., Europe Are an Ocean Apart on Human Toll of JoblessnessWall Street Journal 05/07/2009
The idea of one Europe and financial crisis in Eastern Europe.
02/26/2009
How leaders of Germany, France and Britain respond to calls for help from Eastern European countries will determine the future of the European community and the European Union. Will a differentiated approach develop that provides help to the newer members of the EU. Will the Swedish example with the Baltics lead to a supportive role by Germany?
Linked Articles
The bill that could break up Europe
Economist 02/26/2009
Growing Economic Crisis Threatens the Idea of One EuropeNew York Times 03/02/2009
The reluctance of the German government to introduce a large stimulus spending plan.
12/15/2008
The reluctance of the German chancellor and her Finance Minister to match the large stimulus spending of France and Britain.
Linked Articles
New York Times 12/15/2008
German Talks Address Long-Term StimulusWall Street Journal 12/15/2008
Popular Eastern European automobile brands that stand for quality in Europe at low price points- Renault's Dacia in Romania
02/11/2008
The Dacia and Logan brands manufactured in Romania are expected to cross the 1 million sales mark in 2012. The Logan and Dacia have established a presence in Europe as models known for reliability. Sales of these lower cost cars are popular with buyers in France who see this as a choice replacing buying a used car.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Blending cultures and workers from France and Germany for Airbus operations
10/15/2007
Bringing together engineers and workers from the Airbus operations in Toulouse and Hamburg to build complex aircraft with new designs is an ongoing challenge at EADS Airbus. Other related challenges include how to divide labor and management responsibilities considering the interests of unions and governments to achieve an efficient enterprise.
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
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